Sind Sie bereit, in die Welt des Internetverkaufs einzusteigen? Shopify<\/a> Wie wir alle wissen, ist Shopify zu einem beliebten Tool f\u00fcr Unternehmer geworden, die ihre digitalen Schaufenster aufbauen m\u00f6chten. Diese Einf\u00fchrung in Shopify f\u00fchrt Sie durch den gesamten Prozess, von der Kontoer\u00f6ffnung bis zum Start Ihres eigenen Online-Gesch\u00e4fts. Sie erfahren, warum Shopify so beliebt ist und wie es Ihnen helfen kann, Ihre Gesch\u00e4ftsziele in die Tat umzusetzen.<\/p>\n\n\n\n Hinweis: Hier haben wir das Wort \u201eShopify\u201c im umgangssprachlichen Sinne von \u201eShopify\u201c verwendet. <\/p>\n\n\n\n Schalten Sie Ihren Online-Shop frei: \ud83d\uded2 Registrieren Sie sich bei Shopify<\/a> Und beginnen Sie noch heute mit dem Verkauf!<\/p>\n<\/blockquote>\n\n\n\n In diesem ausf\u00fchrlichen Kurs lernen Sie die Grundlagen von Shopify kennen und erfahren, wie Sie die benutzerfreundliche Oberfl\u00e4che nutzen. Wir helfen Ihnen beim Einrichten Ihres Shops, beim Hinzuf\u00fcgen von Produkten und beim Festlegen von Zahlungsoptionen. Sie erhalten auch Vorschl\u00e4ge zur Vorbereitung Ihrer Er\u00f6ffnung und zur optimalen Nutzung der Funktionen von Shopify. Egal, ob Sie neu im E-Commerce sind oder Ihre Online-Pr\u00e4senz erh\u00f6hen m\u00f6chten, dieser Leitfaden vermittelt Ihnen das Know-how, um selbstbewusst mit Shopify in Ihr Gesch\u00e4ft einzusteigen.<\/p>\n\n\n\n Shopify<\/a> is a comprehensive e-commerce platform that helps entrepreneurs to start, run, and grow their enterprises [1]. It\u2019s a user-friendly system that simplifies the process of developing an online store and selling things through a single, streamlined interface [2]. With Shopify, you can sell your products over many channels, including your own website, social media platforms, marketplaces, and even in physical locations [1] [2].<\/p>\n\n\n\n One of the primary advantages of Shopify is its all-in-one nature. It bundles numerous commerce operations into a single platform, allowing you to supervise the entire sales process with one admin interface [1]. This encompasses everything from receiving orders to analyzing post-sale data. The platform syncs your inventory and client information across all channels, making management a breeze [1].<\/p>\n\n\n\n Shopify is a cloud-based and hosted platform, which means it\u2019s secure and available from any compatible device with an internet connection [1]. This flexibility allows you to run your business from anywhere, giving you the ability to manage your store while on the road.<\/p>\n\n\n\n Wie unterscheidet sich Shopify von anderen E-Commerce-L\u00f6sungen? Schauen wir uns einige seiner Alleinstellungsmerkmale (USPs) an, die Online-Unternehmen dazu ermutigen, sich zuerst f\u00fcr Shopify zu entscheiden:<\/p>\n\n\n\n Schalten Sie Ihren Online-Shop frei: \ud83d\uded2 Registrieren Sie sich bei Shopify<\/a> Und beginnen Sie noch heute mit dem Verkauf!<\/p>\n<\/blockquote>\n\n\n\n Der Einstieg in Shopify ist unkompliziert und risikofrei. Mit einer kostenlosen Testversion k\u00f6nnen Sie die Funktionen und M\u00f6glichkeiten der Plattform ohne finanzielle Verpflichtung erkunden. So bekommen Sie ein Gef\u00fchl f\u00fcr das System und k\u00f6nnen feststellen, ob es den Anforderungen Ihres Unternehmens entspricht.<\/p>\n\n\n\n Gehe zu https:\/\/www.shopify.com\/free-trial.<\/a> Enter your email address and click the \u201cStart free trial\u201d button [4].<\/p>\n\n\n\n You\u2019ll be asked a few questions to help Shopify get to know your business. Those in a hurry or wanting to explore alone can skip all of these [4].<\/p>\n\n\n\n Next, you\u2019ll need to inform Shopify where your firm is located. This is critical for effectively setting up your store, particularly in terms of taxes and shipping [4].<\/p>\n\n\n\n Once you\u2019ve done these essentials, you may create your Shopify account and start your free trial. Remember, your trial starts as soon as you sign up, not when you start working on your store, so make the most of it [4].<\/p>\n\n\n\n During your trial your store will have either a storefront password or an inactive checkout. This implies clients can\u2019t buy from your store yet. To start selling you\u2019ll need to erase the storefront password or activate your checkout by picking a premium plan [4].<\/p>\n\n\n\n Note you can set up a payment provider during your free trial to take money. And don\u2019t worry if you lose any work during the trial \u2014 everything will be saved when you upgrade to a paid plan [4].<\/p>\n\n\n\n You might be asked to prove your identification once you begin using Shopify and as your company expands. Usually, this occurs once your store turns a specific number of sales. Shopify will send you an email [5] and display a pop-up on your Shopify home page indicating this requirement.<\/p>\n\n\n\n You should respond as soon as you receive this inquiry. Your Shopify Payments account will be turned off momentarily unless your identification is confirmed. Fortunately, the verifying process is quick and simple [5].<\/p>\n\n\n\n You must enter your Social Insurance Number (SIN) or a government-issued photo ID in the Payment providers section of your Shopify admin [5] to confirm your identification.<\/p>\n\n\n\n Your administrative panel may also show a banner stating the Shopify Accounts team is doing a normal review. If you see this, click the \u201cContact Support\u201d button to find out what other information Shopify needs to confirm your account [5].<\/p>\n\n\n\n Zu den Informationen, die Sie m\u00f6glicherweise angeben m\u00fcssen, geh\u00f6ren: Wenn Sie Ihren Lichtbildausweis vorlegen, stellen Sie Folgendes sicher:<\/p>\n\n\n\n \u2014 Sowohl die Vorder- als auch die R\u00fcckseite des Ausweises sind sichtbar. Wenn Sie diese Schritte befolgen und die erforderlichen Informationen angeben, sind Sie auf dem besten Weg, Ihr Shopify-Konto einzurichten und zu verifizieren. Dieser Vorgang tr\u00e4gt dazu bei, die Sicherheit Ihres Shops zu gew\u00e4hrleisten und das Vertrauen Ihrer Kunden zu st\u00e4rken. Damit legen Sie eine solide Grundlage f\u00fcr Ihren E-Commerce-Auftritt.<\/p>\n\n\n\n Schalten Sie Ihren Online-Shop frei: \ud83d\uded2 Registrieren Sie sich bei Shopify<\/a> Und beginnen Sie noch heute mit dem Verkauf!<\/p>\n<\/blockquote>\n\n\n\n Wenn Sie diese Schritte befolgen und die erforderlichen Informationen angeben, sind Sie auf dem besten Weg, Ihr Shopify-Konto einzurichten und zu verifizieren. Dieser Vorgang tr\u00e4gt dazu bei, die Sicherheit Ihres Shops zu gew\u00e4hrleisten und das Vertrauen Ihrer Kunden zu st\u00e4rken. Damit legen Sie eine solide Grundlage f\u00fcr Ihren E-Commerce-Auftritt.<\/p>\n\n\n\n The Shopify admin\u2019s home page is your starting point. It gives you a quick snapshot of your store\u2019s recent actions and daily tasks [7]. On the right sidebar, you\u2019ll find a sales summary that you can adjust to show data from all channels or a specific one. You can also pick different time ranges to view your sales data [7].<\/p>\n\n\n\n The Home page also shows recent store activity, including app access granted, staff changes, and product publishing. If you want to see more, just click \u201cView all recent activity\u201d [7]. You\u2019ll also find notifications about sales that might need your attention, keeping you on top of your business operations [7].<\/p>\n\n\n\n One of the most useful features is the Today\u2019s Store action section. Here, you can see real-time details about your store\u2019s performance, including the total number of orders and live visitors [7]. This gives you an immediate sense of how your store is doing at any given time.<\/p>\n\n\n\n \u2014 Navigation: Navigating in the Shopify admin mostly comes from the sidebar. It provides you access to fundamental company elements such as orders, products, and clients. Sections for analytics, marketing, promotions, discounts, and settings [8] are also abundant. Recall that although most of a mobile device\u2019s capabilities are accessible, some \u2014 like dashboard customization \u2014 are only available on desktop [9]. Any modifications you make on desktop will, however, also show up in the mobile view.<\/p>\n\n\n\n Wenn Sie sich mit diesen Hauptmerkmalen des Shopify-Verwaltungspanels vertraut machen, k\u00f6nnen Sie Ihren Online-Shop ordnungsgem\u00e4\u00df betreiben und erweitern. Nehmen Sie sich etwas Zeit, um jeden Teil durchzusehen und Ihr Dashboard an Ihre speziellen Anforderungen anzupassen. Auf diese Weise k\u00f6nnen Sie Ihr Unternehmen auf dem neuesten Stand halten und kluge Entscheidungen auf der Grundlage von Echtzeitdaten treffen.<\/p>\n\n\n\n Schalten Sie Ihren Online-Shop frei: \ud83d\uded2 Registrieren Sie sich bei Shopify<\/a> Und beginnen Sie noch heute mit dem Verkauf!<\/p>\n<\/blockquote>\n\n\n\n Selecting the appropriate theme is absolutely vital while building your Shopify site. The Shopify Theme Store presents a large range of choices, including commercial themes produced by outside designers [11] and free themes made by Shopify. The Theme Store\u2019s search and filtering tools will help you identify the ideal theme for your company.<\/p>\n\n\n\n To identify themes with specific characteristics such as \u201cFAQ page,\u201d \u201cinstagram feed,\u201d or \u201cproduct filtering,\u201d search [11] for those aspects. The site also lets you browse themes by collection or industry to find designs that fit your store\u2019s style or specialization. Remember, nevertheless, that no theme is limited to any one sector; so, feel free to investigate possibilities outside your own field [11].<\/p>\n\n\n\n After choosing a theme, it\u2019s time to personalize it so your store distinguishes itself. Although Shopify\u2019s default themes \u2014 Debut or Dawn \u2014 offer some customizing choices \u2014 you could find them restricting if you\u2019re trying for a distinctive design [12]. Your store will want to really stand out by designing an aesthetically beautiful, unique shopping experience [12].<\/p>\n\n\n\n Das Anpassen Ihres Designs erfordert verschiedene Schritte:<\/p>\n\n\n\n \u2014 Using the theme editor, you can customize portions for your page layouts, thereby controlling the appearance and feel of your store [12]. Bevor Sie sich auf die Navigation Ihres Shops konzentrieren, sollte Ihr Thema vorhanden sein. Damit Verbraucher schnell und einfach finden, wonach sie suchen, ist eine gut organisierte Navigation erforderlich.<\/p>\n\n\n\n To improve your store\u2019s navigation, add menu items. These link to different areas of your store \u2014 products, collections, webpages, blog entries, policies, or even outside websites [13]. Here\u2019s how you handle navigation:<\/p>\n\n\n\n \u2014 View and alter your online store navigation by visiting the Navigation page found in your Shopify administrator [13]. Ber\u00fccksichtigen Sie beim Aufbau Ihres Navigationssystems die folgenden \u00dcberlegungen:<\/p>\n\n\n\n \u2014 In general, you must build a page or collection before linking to it on your menu [13]. Durch sorgf\u00e4ltige Auswahl und Optimierung Ihres Designs sowie die Gestaltung einer einfachen Navigation k\u00f6nnen Sie ein professionelles und benutzerfreundliches Online-Gesch\u00e4ft aufbauen, das sich von der Konkurrenz abhebt.<\/p>\n\n\n\n Schalten Sie Ihren Online-Shop frei: \ud83d\uded2 Registrieren Sie sich bei Shopify<\/a> Und beginnen Sie noch heute mit dem Verkauf!<\/p>\n<\/blockquote>\n\n\n\n Der Aufbau Ihres Online-Gesch\u00e4fts h\u00e4ngt entscheidend davon ab, Produkte zu Ihrem Shopify-Shop hinzuzuf\u00fcgen. Um erfolgreiche Produktlisten zu erstellen, sollten Sie sich auf wichtige Faktoren konzentrieren, die Verbraucher anziehen und das Profil Ihres Shops sch\u00e4rfen.<\/p>\n\n\n\n First, create intriguing product titles. Your title should include your brand name, then pertinent information including the product name, key descriptions (such as color, size, or dimensions), and any unique qualities [14]. Recall, in terms of titles, less is more. Try for clarity; steer clear of keyword stuffing.<\/p>\n\n\n\n Then write thorough product descriptions. Build on the material in your title to provide more background on your product\u2019s characteristics and advantages. Even though you should do so naturally, include keywords you want to rank for. Your explanation should address any questions clients may have and emphasize what distinguishes your product [14].<\/p>\n\n\n\n Product information can be added using up to 250 tags per item [15]. Tags, or searchable keywords, help consumers locate your products through your online business\u2019s search capability. They also assist with automated collection creation.<\/p>\n\n\n\n Keep your titles under 70 characters and descriptions under 320 characters to best maximize your product listings for search engines [15]. This guarantees that your text won\u2019t be cut off in search engine results, increasing the likelihood of possible consumers clicking on to your website.<\/p>\n\n\n\n Managing your Shopify store is heavily reliant on efficient product organization, especially given your large inventory. For this reason, collections are a great tool since they enable you to organize related items and give your store a more professional appearance [16].<\/p>\n\n\n\n Applying up to 60 conditions based on several criteria, such as product type, price, or vendor [16], will help you compile a collection. This adaptability allows you to arrange your goods in sensible ways for your specific inventory and business.<\/p>\n\n\n\n For larger stores, use subcollections. Usually including more specific criteria, these belong under primary collections and enable even more exact organization [16].<\/p>\n\n\n\n Collections serve more than only product classification; they can also be used deliberately to emphasize special offers. Organize merchandise on sale, brand-new arrivals, best sellers, or holiday promotions. For this reason, automatic collections \u2014 which can dynamically update depending on the conditions you define [16] \u2014 are especially helpful.<\/p>\n\n\n\n Beim Anzeigen von Kollektionen in Ihrem Online-Shop stehen Ihnen mehrere Sortierungsm\u00f6glichkeiten zur Verf\u00fcgung:<\/p>\n\n\n\n Meistverkaufte Produkte (basierend auf den Bestellungen aller Zeiten) By default, products are sorted alphabetically by title, but you can change this to better fit your store\u2019s needs [17].<\/p>\n\n\n\n Organizing your products successfully has several benefits. It improves your store\u2019s SEO, enhances the user experience, and increases efficiency in handling your inventory [16]. Well-organized collections make it easier for customers to find what they\u2019re looking for, possibly leading to increased sales and customer satisfaction.<\/p>\n\n\n\n Schalten Sie Ihren Online-Shop frei: \ud83d\uded2 Registrieren Sie sich bei Shopify <\/a>Und beginnen Sie noch heute mit dem Verkauf!<\/p>\n<\/blockquote>\n\n\n\n Your two major choices for payment setup for your Shopify store are either Shopify Payments or outside payment providers. The simplest approach to handling credit and debit cards with CVV numbers [18] is Shopify Payments. To turn it on, go to your Shopify settings\u2019 Payments page. Review your eligibility and bank account criteria [18] before you start.<\/p>\n\n\n\n Don\u2019t use Shopify Payments? Not to panic. Shopify lists more than one hundred different credit card payment options [19]. From the Payments tab in your Shopify administrative, you may modify or activate your payment provider. Remember that at one moment only one credit card payment source can be active [19].<\/p>\n\n\n\n You will need to supply some information while configuring your payment provider. The relevant information for Shopify Payments depends on your store\u2019s location. To prevent any later verification problems, be sure you fully and correctly complete the form [18]. Should you be enrolled as a registered company, you still have to supply personal information for an account representative [18].<\/p>\n\n\n\n For those in the US who use Shopify Payments to receive payouts, two-step authentication is required. Your payouts may be suspended without it [18].<\/p>\n\n\n\n If you are working with a third-party provider, you may have to send and confirm your bank account information to them before you begin to receive payments [19]. It\u2019s a smart idea to ask your chosen provider about their specific criteria.<\/p>\n\n\n\n Once your payment source is set up, you should concentrate on streamlining your checkout system. Window shoppers become buyers at the checkout; hence, it\u2019s important to get it perfect [20].<\/p>\n\n\n\n Built-in tools meant to increase conversions, including auto-fill and express checkout options like Shop Pay and PayPal [20], Shopify Checkout has These tools allow consumers to go through the payment procedure quickly and without effort.<\/p>\n\n\n\n Customizing its style with the checkout and accounts editor will help your checkout really represent your brand [21]. You might choose a new font, alter colors, or add your company logo. Just keep the design simple and straightforward to read; you want to avoid distracting consumers from finishing their purchase [21].<\/p>\n\n\n\n Shopify provides checkout extensibility for more evolved customizations. This lets you use a set of strong apps and branding tools [20] to make code-free modifications. To raise your average order value [20], you might include bespoke banners, gift notes, or even product upsells.<\/p>\n\n\n\n Should you be on the Shopify Plus subscription, the Checkout Branding API [21] provides even more personalizing choices. This lets you make sophisticated branding changes that truly will make your checkout stand out.<\/p>\n\n\n\n Think about the mobile experience while personalizing your checkout. On mobile devices, the order summary and discount code field are by default concealed; nevertheless, consumers may readily expand this information [21]. If you would want, you can have this setting always show the whole order summary.<\/p>\n\n\n\n Recall that even if personalizing is fantastic, it\u2019s crucial to monitor how these modifications influence consumer behavior. Adding pixels to your checkout can let you see where consumers might be slipping off [20].<\/p>\n\n\n\n Durch sorgf\u00e4ltige Anpassung Ihrer Zahlungsoptionen und Optimierung Ihres Bezahlvorgangs k\u00f6nnen Sie ein nahtloses Markenerlebnis bieten, das Verbraucher dazu motiviert, ihre Eink\u00e4ufe abzuschlie\u00dfen.<\/p>\n\n\n\n You really should run your Shopify store through its paces before opening your virtual doors to consumers. Order processing, inventory, shipping, email notifications, and taxes \u2014 all of which depend on your checkout process \u2014 can be guaranteed by including test orders [22]. This stage is crucial for spotting and resolving any flaws or conflicts that can cause cart abandonment, therefore impacting approximately 70% of online shopping carts on e-commerce sites [23].<\/p>\n\n\n\n F\u00fcr die Durchf\u00fchrung dieser Tests stehen Ihnen verschiedene M\u00f6glichkeiten zur Verf\u00fcgung:<\/p>\n\n\n\n \u2014 Any store can utilize Shopify\u2019s Bogus Gateway \u2014 a payment system \u2014 to generate test orders free from fees. Every order you create when active serves as a test order. Just ensure the test purchase value exceeds the equivalent of $1.00 USD in any currency [24]. Achten Sie beim Testen Ihres Bezahlvorgangs auf Folgendes:<\/p>\n\n\n\n Die Versandkosten werden auf der Checkout-Seite korrekt angezeigt. Es ist Zeit f\u00fcr einige letzte Inspektionen, um sicherzustellen, dass alles in Ordnung ist, wenn Ihr Starttag n\u00e4her r\u00fcckt.<\/p>\n\n\n\n \u2014 Edit and proofread all of the material on your website. Examine product descriptions, site copy, button text, and footer information for accuracy, spelling, and grammar. Key is consistency, so take into account using journalistic style guides and brand voice standards [23]. Wenn Sie Ihren Shop gr\u00fcndlich testen und diese letzten Inspektionen durchf\u00fchren, sind Sie f\u00fcr einen erfolgreichen Start bereit. Denken Sie daran, dass das Ziel darin besteht, eine einwandfreie, fehlerfreie Einkaufsumgebung bereitzustellen, die die Verbraucher motiviert, ihre Transaktionen abzuschlie\u00dfen.<\/p>\n\n\n\n Schalten Sie Ihren Online-Shop frei: \ud83d\uded2 Registrieren Sie sich bei Shopify <\/a>Und beginnen Sie noch heute mit dem Verkauf!<\/p>\n<\/blockquote>\n\n\n\n Der Beginn Ihres Shopify-Abenteuers k\u00f6nnte Ihr Web-Unternehmen komplett ver\u00e4ndern. Von der Einrichtung eines Kontos \u00fcber die Anpassung Ihres Designs bis hin zur Optimierung Ihres Checkout-Prozesses hat Sie dieser ausf\u00fchrliche Leitfaden durch die wichtigsten Schritte zur Er\u00f6ffnung Ihres Unternehmens gef\u00fchrt. Diese Richtlinien und die sorgf\u00e4ltige Liebe zum Detail k\u00f6nnen Ihnen helfen, auf dem hart umk\u00e4mpften E-Commerce-Markt erfolgreich zu sein.<\/p>\n\n\n\n Denken Sie daran, dass die Er\u00f6ffnung Ihres Gesch\u00e4fts nur der Anfang ist. Wenn Sie erfolgreich sein wollen, m\u00fcssen Sie den Erfolg Ihres Gesch\u00e4fts im Auge behalten, auf Kundenfeedback achten und \u00c4nderungen vornehmen. Die starke Plattform und das breite App-\u00d6kosystem von Shopifying bieten Ihnen die M\u00f6glichkeit, mit Ihrem Unternehmen zu expandieren und sich zu ver\u00e4ndern. Mit Engagement und der richtigen Strategie kann Ihr Shopifying-Gesch\u00e4ft zu einem lebendigen Online-Ziel f\u00fcr Verbraucher auf der ganzen Welt werden.<\/p>\n\n\n\n [1] \u2014 https:\/\/www.shopify.com\/blog\/what-is-shopify<\/a> Das k\u00f6nnte Ihnen auch gefallen:<\/p>\n\n\n\n\n
Shopify-Grundlagen: Was Sie wissen m\u00fcssen<\/h2>\n\n\n\n
\u00dcbersicht \u00fcber die E-Commerce-Plattform<\/h3>\n\n\n\n
Die Alleinstellungsmerkmale von Shopify<\/h3>\n\n\n\n
\n
Offering these special advantages helps Shopify establish itself as more than just an e-commerce platform. This is a whole business solution that will help you set your store apart, raise sales, strengthen brand recognition, develop consumer involvement, acquire a competitive advantage, and raise conversion rates [3]. Shopify offers the tools and capabilities to enable you to flourish in the ever-changing realm of online commerce, regardless of your degree of experience or desire to expand your current business.<\/li>\n<\/ol>\n\n\n\n\n
Erstellen Ihres Shopify-Kontos<\/h2>\n\n\n\n
Anmeldung f\u00fcr eine kostenlose Testversion<\/h3>\n\n\n\n
\u00dcberpr\u00fcfen Ihrer Informationen<\/h3>\n\n\n\n
\u2014 Nachweis der Gesch\u00e4ftseigent\u00fcmerschaft: Eine gescannte Kopie der Unterlagen, die beweisen, dass Sie Eigent\u00fcmer des Unternehmens sind.
\u2014 Identit\u00e4tsnachweis: Eine gescannte Kopie eines amtlichen Lichtbildausweises (Reisepass, F\u00fchrerschein oder Personalausweis) des Kontoinhabers, Kreditkarteninhabers oder Firmeninhabers.
\u2014 Proof of Address: A recent document (dated within the last three months) showing your personal home address, not the business address [5].<\/p>\n\n\n\n\n
\u2014 Das Bild ist in Farbe, nicht schwarzwei\u00df.
\u2014 Das vollst\u00e4ndige Dokument ist beigef\u00fcgt (Scans mit abgeschnittenen Ecken werden abgelehnt).
\u2014 All information is clear and readable. [6]<\/p>\n<\/blockquote>\n\n\n\n\n
Erkunden des Shopify-Admin-Panels<\/h2>\n\n\n\n
Dashboard-\u00dcbersicht<\/h3>\n\n\n\n
Hauptmerkmale<\/h3>\n\n\n\n
\u2014 Search Functionality: The search bar at the top of the administrative interface is a useful tool. It\u2019s simple for locating sales channels, apps, items, pages, and other data. Pro tip: To access the search bar from anywhere in the administrative [7], use keyboard shortcuts Command + K (Mac) or Ctrl + K (PC).
\u2014 Apps and Sales Channel: Sales channels and apps are found on your administrative side-bar. Along with any apps you have installed, you will find sales channels including Online Store, Point of Sale, and Buy Button. For rapid access, you can even \u201cpin\u201d your preferred apps and channels [8].
\u2014Customizable Dashboard: Key performance indicators about your store\u2019s state are shown here. This view allows you to view the metrics that are most important to you in a custom way. To add, delete, or reorganize metrics, click \u201cCustomize,\u201d then use the \u2014 MMetrics library sidebar [9].
\u2014 Live View: Live View allows you real-time awareness of the activities in your store. On a particular day, you can view a map displaying the sites of recent visitors and orders, visitor and session counts, and daily order volume [10].
\u2014 Analytics: The dashboard shows many reports \u2014 including total sales, online store sessions, returning customer rate, conversion rate, average order value, and more [10] visually.
\u2014 Store Activity Log: Every activity you or your team takes in the Shopify admin is noted in a Store Activity Log. It includes the date, time, and person, app, or channel that participated in the activity [8].
\u2014 Alerts Feed: This function alerts you to relevant, time-sensitive information or necessary actions in your store. These warnings are received by the store owner and staff members with relevant rights [8].<\/p>\n\n\n\n\n
Einrichten Ihres Online-Shops<\/h2>\n\n\n\n
Ausw\u00e4hlen und Anpassen von Designs<\/h3>\n\n\n\n
\u2014 Change the general parameters that control the appearance and use of your theme [12].
\u2014 Use a page builder tool such as Shogun Page Builder to generate all the primary Shopify pages comprising your online store, enabling more advanced customization [12].
Recall that driving up conversions and simplifying your work depend on a pleasing, useful, and mobile-friendly theme [12]. Customizing your theme will help you create a shopping experience that distinguishes you from your rivals.<\/p>\n\n\n\nSeiten und Navigation hinzuf\u00fcgen<\/h3>\n\n\n\n
\u2014 Click \u201cAdd\u201d to add a fresh menu item; then, \u201cSave\u201d or \u201cSave menu[13].
\u2014 Click and hold the handle icon (\u283f) next to any menu item to reorder it; then, drag it to a new location [13].<\/p>\n\n\n\n
\u2014 Any accompanying menu items will similarly be erased should you remove a resource utilized in your navigation [13].
\u2014 Drop-down menus will be provided when objects are nested under main menu items. Removing a parent item will, however, also remove all nested objects [13].
Especially when making several changes, keep in mind that you should routinely save your modifications. Shopify caps you at 200 changes before requesting that you save your menu [13].<\/p>\n\n\n\n\n
Produkte hinzuf\u00fcgen und verwalten<\/h2>\n\n\n\n
Produktlisten erstellen<\/h3>\n\n\n\n
Organisieren mit Sammlungen<\/h3>\n\n\n\n
\n
Produkttitel (alphabetisch oder umgekehrt alphabetisch)
Produktpreis (h\u00f6chster oder niedrigster)
Hinzugef\u00fcgt am (neueste oder \u00e4lteste)
Manual sorting (based on your preferences) [17]<\/p>\n<\/blockquote>\n\n\n\n\n
Konfigurieren von Zahlungen und Checkout<\/h2>\n\n\n\n
Zahlungsanbieter einrichten<\/h3>\n\n\n\n
Anpassen des Checkout-Prozesses<\/h3>\n\n\n\n
Vorbereitung f\u00fcr den Start<\/h2>\n\n\n\n
Testen Ihres Shops<\/h3>\n\n\n\n
\u2014 Turn on test mode from your Shopify administrative if you are utilizing Shopify Payments. This lets you run both successful and unsuccessful transactions to test several possibilities [25].
\u2014 Real Payable Provider: Another way to arrange a test order is to use a legitimate money source, then instantly cancel and reimburse the transaction. Be advised, too, that the payment processor may charge fees; some of these expenses could not be reimbursed should you provide a refund. [22] [24].<\/p>\n\n\n\n\n
Rabattcodes k\u00f6nnen dem Warenkorb hinzugef\u00fcgt werden. Kunden k\u00f6nnen den Inhalt ihres Warenkorbs bearbeiten. Bekannte Zahlungsmethoden stehen zur Verf\u00fcgung.
Eine Sendungsverfolgung ist optional erh\u00e4ltlich.
Die Kontaktseite ist leicht zug\u00e4nglich.
Beim Kauf werden automatische E-Mail-Benachrichtigungen ausgel\u00f6st.
Language selectors, currency switchers, and international shipping policies are working (if relevant) [23].<\/p>\n<\/blockquote>\n\n\n\nAbschlie\u00dfende Kontrollen<\/h3>\n\n\n\n
\u2014 Technical Audits: Search for DNS mistakes and broken links. See image rendering and mobile responsiveness. Run your site on several browsers and mobile devices to see if there are any browser- or device-specific issues. [23].
\u2014 Make sure your analytics tools are set up starting on day one. Though you can also like to use tools like Google Analytics and Google Search Console, Shopify Analytics are incorporated into the platform. As your company expands, these will offer insightful analysis of your visitors and consumers, thereby guiding your decisions on upgrades [23].
\u2014 View your storefront first to be sure your password protection is off. Click the eye icon in your Sales Channels section of your Shopify admin to view your store as consumers will [25]. Hover over the online store.
\u2014 Remove Password Protection: Your online store is automatically password secured throughout your free trial. Either from your Themes page or the Preferences page under Online Store in your Shopify admin, you can delete this password when ready to open [25].<\/p>\n\n\n\n\n
Abschluss<\/h2>\n\n\n\n
FAQs<\/h2>\n\n\n\n
\n
Tats\u00e4chlich k\u00f6nnen Sie mit einer kostenlosen Testphase beginnen, bei der der erste Monat nur 1,00 USD kostet. Die kostenlose Testphase l\u00e4uft drei Tage und erfordert keine Kreditkarte. Mit der Anmeldung stimmen Sie dem Versand von Marketing-E-Mails durch Shopify zu.<\/li>\n\n\n\n
Gehen Sie zu Ihrer Shopify-Verwaltungsoberfl\u00e4che und klicken Sie unter \u201eOnline-Shop > Seiten\u201c auf \u201eSeite hinzuf\u00fcgen\u201c, um eine Landingpage f\u00fcr die E-Mail-Anmeldung zu erstellen. Betiteln Sie Ihre Seite beispielsweise mit \u201eE-Mail-Anmeldung\u201c und geben Sie dann alle erforderlichen Informationen oder Anweisungen ein. F\u00fcr benutzerdefiniertes HTML klicken Sie im Seiteneditor auf \u201e\u201c, um in den HTML-Bearbeitungsmodus zu wechseln.<\/li>\n\n\n\n
Denken Sie \u00fcber die folgenden Strategien nach, um mit Shopify Umsatz zu erzielen: \u2014 \u2014 Verwenden Sie gezielte Popups, um den Datenverkehr umzuwandeln.
\u2013 Binden Sie G\u00e4ste mit Warnmeldungen vor Ort ein.
\u2013 Erstellen Sie einen E-Mail-Marketingplan.
\u2013 Fordern Sie Ihre Lieben auf, Ihren Shop in den sozialen Medien zu posten.
\u2013 Platzieren Sie explizite Vertrauenssignale auf Ihrer Website.
\u2013 Arbeiten Sie mit Bloggern zusammen, um f\u00fcr Ihr Gesch\u00e4ft oder Ihre Produkte zu werben.
Investieren Sie in Kampagnen f\u00fcr gesponserte Werbung.<\/li>\n\n\n\n
Besuchen Sie die Website von Shopify und klicken Sie unter \u201eErste Schritte\u201c auf \u201eErste Schritte\u201c, um ein Shopify-Konto zu erstellen. Sie m\u00fcssen einen eindeutigen Namen f\u00fcr Ihren Shop ausw\u00e4hlen, Ihre E-Mail-Adresse registrieren und ein Passwort generieren. Sie m\u00fcssen au\u00dferdem mehrere Fragen zu Ihrem Unternehmen beantworten und pers\u00f6nliche Daten angeben.<\/li>\n<\/ol>\n\n\n\nVerweise<\/h2>\n\n\n\n
[2] \u2014 https:\/\/www.forbes.com\/advisor\/business\/software\/what-is-shopify\/<\/a>
[3] \u2014 https:\/\/webinopoly.com\/blogs\/news\/what-is-a-shopify-unique-selling-proposition-plus-15-examples?srsltid=AfmBOoqI0RpFtDIU6tPbnHJFABOfQRNgWuFjS1dRcVVlLprWbdmDSfwn<\/a>
[4] \u2014 https:\/\/help.shopify.com\/en\/manual\/intro-to-shopify\/pricing-plans\/free-trial<\/a>
[5] \u2014 https:\/\/avada.io\/shopify\/docs\/how-verify-identity-shopify.html<\/a>
[6] \u2014 https:\/\/community.shopify.com\/c\/blog\/shopify-payments-account-verification-documents-troubleshooting\/ba-p\/1315412<\/a>
[7] \u2014 https:\/\/firebearstudio.com\/blog\/shopify-admin.html<\/a>
[8] \u2014 https:\/\/help.shopify.com\/en\/manual\/shopify-admin\/shopify-admin-overview<\/a>
[9] \u2014 https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/shopify-reports\/overview-dashboard<\/a>
[10] \u2014 https:\/\/blog.coupler.io\/shopify-dashboard\/<\/a>
[11] \u2014 https:\/\/help.shopify.com\/en\/manual\/online-store\/themes\/choose-themes<\/a>
[12] \u2014 https:\/\/getshogun.com\/learn\/shopify-theme-customization<\/a>
[13] \u2014 https:\/\/help.shopify.com\/en\/manual\/online-store\/menus-and-links\/editing-menus<\/a>
[14] \u2014 https:\/\/soona.co\/blog\/ultimate-guide-to-shopify-listing-optimization<\/a>
[15] \u2014 https:\/\/help.shopify.com\/en\/manual\/products\/add-update-products<\/a>
[16] \u2014 https:\/\/tiny-img.com\/blog\/organize-products-shopify\/<\/a>
[17] \u2014 https:\/\/help.shopify.com\/en\/manual\/products\/collections\/collection-layout<\/a>
[18] \u2014 https:\/\/help.shopify.com\/en\/manual\/payments\/shopify-payments\/setting-up-shopify-payments<\/a>
[19] \u2014 https:\/\/help.shopify.com\/en\/manual\/payments\/third-party-providers\/configuring-providers<\/a>
[20] \u2014 https:\/\/www.shopify.com\/enterprise\/blog\/customize-shopify-checkout<\/a>
[21] \u2014 https:\/\/help.shopify.com\/en\/manual\/checkout-settings\/customize-checkout-configurations\/checkout-style<\/a>
[22] \u2014 https:\/\/community.shopify.com\/c\/technical-q-a\/how-can-i-test-my-store-before-launching-it\/m-p\/2047046<\/a>
[23] \u2014 https:\/\/www.shopify.com\/blog\/shopify-store-launch-checklist<\/a>
[24] \u2014 https:\/\/help.shopify.com\/en\/manual\/checkout-settings\/test-orders<\/a>
[25] \u2014 https:\/\/help.shopify.com\/en\/manual\/intro-to-shopify\/initial-setup\/setup-prepare-for-launch<\/a><\/p>\n\n\n\n