Shopifying Guide Easy Sign Up 2025

Introduction

Êtes-vous prêt à entrer dans le monde de la vente sur Internet ? Shopify Comme nous le savons tous, Shopify est devenu un outil incontournable pour les entrepreneurs souhaitant développer leur boutique en ligne. Cette introduction à Shopify vous guidera tout au long du processus, de l'ouverture d'un compte au lancement de votre propre entreprise en ligne. Vous découvrirez pourquoi Shopify a atteint une telle popularité et comment il peut vous aider à concrétiser vos aspirations commerciales.

Remarque : ici, nous avons utilisé le mot shopifying dans le langage courant de shopify.

Dans ce cours détaillé, vous apprendrez les bases de Shopify et comment utiliser son interface conviviale. Nous vous aiderons à configurer votre boutique, à ajouter des produits et à établir des options de paiement. Vous bénéficierez également de suggestions pour préparer votre grande ouverture et tirer le meilleur parti des fonctionnalités de Shopify. Que vous soyez novice en matière de commerce électronique ou que vous cherchiez à accroître votre présence en ligne, ce guide vous donnera le savoir-faire nécessaire pour commencer à shopifier votre entreprise en toute confiance.

Notions de base sur Shopify : ce que vous devez savoir

Présentation de la plateforme de commerce électronique

Shopify is a comprehensive e-commerce platform that helps entrepreneurs to start, run, and grow their enterprises [1]. It’s a user-friendly system that simplifies the process of developing an online store and selling things through a single, streamlined interface [2]. With Shopify, you can sell your products over many channels, including your own website, social media platforms, marketplaces, and even in physical locations [1] [2].

One of the primary advantages of Shopify is its all-in-one nature. It bundles numerous commerce operations into a single platform, allowing you to supervise the entire sales process with one admin interface [1]. This encompasses everything from receiving orders to analyzing post-sale data. The platform syncs your inventory and client information across all channels, making management a breeze [1].

Shopify is a cloud-based and hosted platform, which means it’s secure and available from any compatible device with an internet connection [1]. This flexibility allows you to run your business from anywhere, giving you the ability to manage your store while on the road.

Arguments de vente uniques de Shopify

En quoi Shopify est-il différent des autres solutions de commerce électronique ? Examinons quelques-unes de ses propositions de vente distinctives (USP) qui encouragent les entreprises en ligne à le choisir en premier :

Comprehensive solution: Every Shopifying package includes all you need to transform your concept into a profitable company [1]. This covers a quick and safe checkout system, capabilities to sell across several channels, a customized web store with templates, and in-built marketing tools.
Flexibility and customization: Shopify values several voices and business experiences as a means of flexibility and customization. Extensive freedom of expression, customizing choices, and outstanding adaptability define the platform [1]. This helps you to establish a distinctive brand identity that distinguishes itself in the packed internet market [3].
Scalability: Technical knowledge, growth stage, size, complexity, or location — all of which define you — Shopify provides strategies and products that will adapt with you as you scale or change [1]. This implies you will never be without the tools and technology required to grow and run your company.
Multi-channel selling: Shopify lets you sell from your website, social media, marketplaces, and in-person sites among other ways [2]. This omnichannel strategy enables you to reach consumers wherever they would most like to buy.
Built-in Point-of- Sale (POS): Shopify’s built-in POS system simplifies in-person selling whether you run a physical store or engage in pop-up shops or markets [2].
Business management tools: All Shopify plans have a complete set of fundamental business management features [2]. These comprise procurement of products, sales and inventory control, payment processing, delivery, customer accounts, marketing, and reporting tools.
App Ecosystem: With hundreds of Shopify Apps [2] your Shopify toolbox may be readily expanded. As your company grows and your needs evolve, you can include specific features in your store.
Centralized operations: Shopify centralizes your operational activities, customer data, and product information on one system that links easily to all of your sales channels [2]. This connection saves your time and simplifies your processes.
Offering these special advantages helps Shopify establish itself as more than just an e-commerce platform. This is a whole business solution that will help you set your store apart, raise sales, strengthen brand recognition, develop consumer involvement, acquire a competitive advantage, and raise conversion rates [3]. Shopify offers the tools and capabilities to enable you to flourish in the ever-changing realm of online commerce, regardless of your degree of experience or desire to expand your current business.

Créer votre compte Shopify

Démarrer votre aventure avec Shopifying est simple et sans risque. Avec un essai gratuit, vous pouvez découvrir les fonctionnalités et les capacités de la plateforme sans aucune obligation financière. Cela vous aide à vous familiariser avec le système et à déterminer s'il répond aux besoins de votre entreprise.

Inscription pour un essai gratuit

Aller à https://www.shopify.com/free-trial. Enter your email address and click the “Start free trial” button [4].

You’ll be asked a few questions to help Shopify get to know your business. Those in a hurry or wanting to explore alone can skip all of these [4].

Next, you’ll need to inform Shopify where your firm is located. This is critical for effectively setting up your store, particularly in terms of taxes and shipping [4].

Once you’ve done these essentials, you may create your Shopify account and start your free trial. Remember, your trial starts as soon as you sign up, not when you start working on your store, so make the most of it [4].

During your trial your store will have either a storefront password or an inactive checkout. This implies clients can’t buy from your store yet. To start selling you’ll need to erase the storefront password or activate your checkout by picking a premium plan [4].

Note you can set up a payment provider during your free trial to take money. And don’t worry if you lose any work during the trial — everything will be saved when you upgrade to a paid plan [4].

Vérification de vos informations

You might be asked to prove your identification once you begin using Shopify and as your company expands. Usually, this occurs once your store turns a specific number of sales. Shopify will send you an email [5] and display a pop-up on your Shopify home page indicating this requirement.

You should respond as soon as you receive this inquiry. Your Shopify Payments account will be turned off momentarily unless your identification is confirmed. Fortunately, the verifying process is quick and simple [5].

You must enter your Social Insurance Number (SIN) or a government-issued photo ID in the Payment providers section of your Shopify admin [5] to confirm your identification.

Your administrative panel may also show a banner stating the Shopify Accounts team is doing a normal review. If you see this, click the “Contact Support” button to find out what other information Shopify needs to confirm your account [5].

Les informations que vous devrez peut-être fournir incluent :

— Preuve de propriété de l’entreprise : une copie numérisée des documents prouvant que vous êtes propriétaire de l’entreprise.
— Preuve d'identité : une copie numérisée d'une pièce d'identité avec photo émise par le gouvernement (passeport, permis de conduire ou carte d'identité nationale) appartenant au titulaire du compte, au titulaire de la carte de crédit ou au propriétaire de l'entité de l'entreprise.
— Proof of Address: A recent document (dated within the last three months) showing your personal home address, not the business address [5].

Lorsque vous fournissez votre pièce d’identité avec photo, assurez-vous que :

En suivant ces étapes et en fournissant les informations nécessaires, vous serez sur la bonne voie pour configurer et vérifier votre compte Shopify. Ce processus contribue à garantir la sécurité de votre boutique et à renforcer la confiance de vos clients, établissant ainsi une base solide pour votre parcours de commerce électronique.

Découverte du panneau d'administration de Shopify

Présentation du tableau de bord

The Shopify admin’s home page is your starting point. It gives you a quick snapshot of your store’s recent actions and daily tasks [7]. On the right sidebar, you’ll find a sales summary that you can adjust to show data from all channels or a specific one. You can also pick different time ranges to view your sales data [7].

The Home page also shows recent store activity, including app access granted, staff changes, and product publishing. If you want to see more, just click “View all recent activity” [7]. You’ll also find notifications about sales that might need your attention, keeping you on top of your business operations [7].

One of the most useful features is the Today’s Store action section. Here, you can see real-time details about your store’s performance, including the total number of orders and live visitors [7]. This gives you an immediate sense of how your store is doing at any given time.

Caractéristiques principales

— Navigation: Navigating in the Shopify admin mostly comes from the sidebar. It provides you access to fundamental company elements such as orders, products, and clients. Sections for analytics, marketing, promotions, discounts, and settings [8] are also abundant.
— Search Functionality: The search bar at the top of the administrative interface is a useful tool. It’s simple for locating sales channels, apps, items, pages, and other data. Pro tip: To access the search bar from anywhere in the administrative [7], use keyboard shortcuts Command + K (Mac) or Ctrl + K (PC).
— Apps and Sales Channel: Sales channels and apps are found on your administrative side-bar. Along with any apps you have installed, you will find sales channels including Online Store, Point of Sale, and Buy Button. For rapid access, you can even “pin” your preferred apps and channels [8].
—Customizable Dashboard: Key performance indicators about your store’s state are shown here. This view allows you to view the metrics that are most important to you in a custom way. To add, delete, or reorganize metrics, click “Customize,” then use the — MMetrics library sidebar [9].
— Live View: Live View allows you real-time awareness of the activities in your store. On a particular day, you can view a map displaying the sites of recent visitors and orders, visitor and session counts, and daily order volume [10].
— Analytics: The dashboard shows many reports — including total sales, online store sessions, returning customer rate, conversion rate, average order value, and more [10] visually.
— Store Activity Log: Every activity you or your team takes in the Shopify admin is noted in a Store Activity Log. It includes the date, time, and person, app, or channel that participated in the activity [8].
— Alerts Feed: This function alerts you to relevant, time-sensitive information or necessary actions in your store. These warnings are received by the store owner and staff members with relevant rights [8].

Recall that although most of a mobile device’s capabilities are accessible, some — like dashboard customization — are only available on desktop [9]. Any modifications you make on desktop will, however, also show up in the mobile view.

Se familiariser avec ces principales caractéristiques du panneau d'administration de Shopify vous aidera à gérer et à développer correctement votre boutique en ligne. Passez un peu de temps à examiner chaque partie et à personnaliser votre tableau de bord en fonction de vos besoins particuliers. Cela vous permettra de maintenir votre entreprise à jour et de prendre des décisions judicieuses basées sur des données en temps réel.

Configurer votre boutique en ligne

Choisir et personnaliser les thèmes

Selecting the appropriate theme is absolutely vital while building your Shopify site. The Shopify Theme Store presents a large range of choices, including commercial themes produced by outside designers [11] and free themes made by Shopify. The Theme Store’s search and filtering tools will help you identify the ideal theme for your company.

To identify themes with specific characteristics such as “FAQ page,” “instagram feed,” or “product filtering,” search [11] for those aspects. The site also lets you browse themes by collection or industry to find designs that fit your store’s style or specialization. Remember, nevertheless, that no theme is limited to any one sector; so, feel free to investigate possibilities outside your own field [11].

After choosing a theme, it’s time to personalize it so your store distinguishes itself. Although Shopify’s default themes — Debut or Dawn — offer some customizing choices — you could find them restricting if you’re trying for a distinctive design [12]. Your store will want to really stand out by designing an aesthetically beautiful, unique shopping experience [12].

Personnaliser votre thème nécessite différentes étapes :

— Using the theme editor, you can customize portions for your page layouts, thereby controlling the appearance and feel of your store [12].
— Change the general parameters that control the appearance and use of your theme [12].
— Use a page builder tool such as Shogun Page Builder to generate all the primary Shopify pages comprising your online store, enabling more advanced customization [12].
Recall that driving up conversions and simplifying your work depend on a pleasing, useful, and mobile-friendly theme [12]. Customizing your theme will help you create a shopping experience that distinguishes you from your rivals.

Ajout de pages et de navigation

Avant de vous concentrer sur la navigation de votre boutique, votre thème doit être en place avant de vous concentrer sur la navigation de votre boutique. Trouver ce que les consommateurs recherchent rapidement et simplement dépend d'une navigation bien organisée.

To improve your store’s navigation, add menu items. These link to different areas of your store — products, collections, webpages, blog entries, policies, or even outside websites [13]. Here’s how you handle navigation:

— View and alter your online store navigation by visiting the Navigation page found in your Shopify administrator [13].
— Click “Add” to add a fresh menu item; then, “Save” or “Save menu[13].
— Click and hold the handle icon (⠿) next to any menu item to reorder it; then, drag it to a new location [13].

Tenez compte de ces idées lors de la création de votre système de navigation :

— In general, you must build a page or collection before linking to it on your menu [13].
— Any accompanying menu items will similarly be erased should you remove a resource utilized in your navigation [13].
— Drop-down menus will be provided when objects are nested under main menu items. Removing a parent item will, however, also remove all nested objects [13].
Especially when making several changes, keep in mind that you should routinely save your modifications. Shopify caps you at 200 changes before requesting that you save your menu [13].

Choisir et peaufiner soigneusement votre thème, ainsi que concevoir une navigation simple, vous aideront à établir une entreprise en ligne professionnelle et conviviale qui se distingue de vos concurrents.

Ajout et gestion des produits

Créer des listes de produits

La création de votre entreprise en ligne dépend essentiellement de l'ajout de produits à votre boutique Shopify. Pour produire des listes de produits réussies, vous devez vous concentrer sur les facteurs importants qui attireront les consommateurs et amélioreront la notoriété de votre boutique.

First, create intriguing product titles. Your title should include your brand name, then pertinent information including the product name, key descriptions (such as color, size, or dimensions), and any unique qualities [14]. Recall, in terms of titles, less is more. Try for clarity; steer clear of keyword stuffing.

Then write thorough product descriptions. Build on the material in your title to provide more background on your product’s characteristics and advantages. Even though you should do so naturally, include keywords you want to rank for. Your explanation should address any questions clients may have and emphasize what distinguishes your product [14].

Product information can be added using up to 250 tags per item [15]. Tags, or searchable keywords, help consumers locate your products through your online business’s search capability. They also assist with automated collection creation.

Keep your titles under 70 characters and descriptions under 320 characters to best maximize your product listings for search engines [15]. This guarantees that your text won’t be cut off in search engine results, increasing the likelihood of possible consumers clicking on to your website.

Organiser avec des collections

Managing your Shopify store is heavily reliant on efficient product organization, especially given your large inventory. For this reason, collections are a great tool since they enable you to organize related items and give your store a more professional appearance [16].

Applying up to 60 conditions based on several criteria, such as product type, price, or vendor [16], will help you compile a collection. This adaptability allows you to arrange your goods in sensible ways for your specific inventory and business.

For larger stores, use subcollections. Usually including more specific criteria, these belong under primary collections and enable even more exact organization [16].

Collections serve more than only product classification; they can also be used deliberately to emphasize special offers. Organize merchandise on sale, brand-new arrivals, best sellers, or holiday promotions. For this reason, automatic collections — which can dynamically update depending on the conditions you define [16] — are especially helpful.

Lors de l'affichage des collections dans votre boutique en ligne, vous disposez de plusieurs options de tri :

By default, products are sorted alphabetically by title, but you can change this to better fit your store’s needs [17].

Organizing your products successfully has several benefits. It improves your store’s SEO, enhances the user experience, and increases efficiency in handling your inventory [16]. Well-organized collections make it easier for customers to find what they’re looking for, possibly leading to increased sales and customer satisfaction.

Configuration des paiements et du paiement

Mise en place de prestataires de paiement

Your two major choices for payment setup for your Shopify store are either Shopify Payments or outside payment providers. The simplest approach to handling credit and debit cards with CVV numbers [18] is Shopify Payments. To turn it on, go to your Shopify settings’ Payments page. Review your eligibility and bank account criteria [18] before you start.

Don’t use Shopify Payments? Not to panic. Shopify lists more than one hundred different credit card payment options [19]. From the Payments tab in your Shopify administrative, you may modify or activate your payment provider. Remember that at one moment only one credit card payment source can be active [19].

You will need to supply some information while configuring your payment provider. The relevant information for Shopify Payments depends on your store’s location. To prevent any later verification problems, be sure you fully and correctly complete the form [18]. Should you be enrolled as a registered company, you still have to supply personal information for an account representative [18].

For those in the US who use Shopify Payments to receive payouts, two-step authentication is required. Your payouts may be suspended without it [18].

If you are working with a third-party provider, you may have to send and confirm your bank account information to them before you begin to receive payments [19]. It’s a smart idea to ask your chosen provider about their specific criteria.

Personnaliser le processus de paiement

Once your payment source is set up, you should concentrate on streamlining your checkout system. Window shoppers become buyers at the checkout; hence, it’s important to get it perfect [20].

Built-in tools meant to increase conversions, including auto-fill and express checkout options like Shop Pay and PayPal [20], Shopify Checkout has These tools allow consumers to go through the payment procedure quickly and without effort.

Customizing its style with the checkout and accounts editor will help your checkout really represent your brand [21]. You might choose a new font, alter colors, or add your company logo. Just keep the design simple and straightforward to read; you want to avoid distracting consumers from finishing their purchase [21].

Shopify provides checkout extensibility for more evolved customizations. This lets you use a set of strong apps and branding tools [20] to make code-free modifications. To raise your average order value [20], you might include bespoke banners, gift notes, or even product upsells.

Should you be on the Shopify Plus subscription, the Checkout Branding API [21] provides even more personalizing choices. This lets you make sophisticated branding changes that truly will make your checkout stand out.

Think about the mobile experience while personalizing your checkout. On mobile devices, the order summary and discount code field are by default concealed; nevertheless, consumers may readily expand this information [21]. If you would want, you can have this setting always show the whole order summary.

Recall that even if personalizing is fantastic, it’s crucial to monitor how these modifications influence consumer behavior. Adding pixels to your checkout can let you see where consumers might be slipping off [20].

En ajustant soigneusement vos choix de paiement et en rationalisant votre processus de paiement, vous aiderez à offrir une expérience de marque fluide qui motivera les consommateurs à finaliser leurs achats.

Préparation du lancement

Tester votre boutique

You really should run your Shopify store through its paces before opening your virtual doors to consumers. Order processing, inventory, shipping, email notifications, and taxes — all of which depend on your checkout process — can be guaranteed by including test orders [22]. This stage is crucial for spotting and resolving any flaws or conflicts that can cause cart abandonment, therefore impacting approximately 70% of online shopping carts on e-commerce sites [23].

Vous disposez de plusieurs options pour exécuter ces tests :

— Any store can utilize Shopify’s Bogus Gateway — a payment system — to generate test orders free from fees. Every order you create when active serves as a test order. Just ensure the test purchase value exceeds the equivalent of $1.00 USD in any currency [24].
— Turn on test mode from your Shopify administrative if you are utilizing Shopify Payments. This lets you run both successful and unsuccessful transactions to test several possibilities [25].
— Real Payable Provider: Another way to arrange a test order is to use a legitimate money source, then instantly cancel and reimburse the transaction. Be advised, too, that the payment processor may charge fees; some of these expenses could not be reimbursed should you provide a refund. [22] [24].

Lorsque vous testez votre processus de paiement, assurez-vous de vérifier les éléments suivants :

Vérifications finales

Il est temps de procéder à quelques dernières inspections pour garantir que tout est en ordre à l'approche du jour de votre lancement.

— Edit and proofread all of the material on your website. Examine product descriptions, site copy, button text, and footer information for accuracy, spelling, and grammar. Key is consistency, so take into account using journalistic style guides and brand voice standards [23].
— Technical Audits: Search for DNS mistakes and broken links. See image rendering and mobile responsiveness. Run your site on several browsers and mobile devices to see if there are any browser- or device-specific issues. [23].
— Make sure your analytics tools are set up starting on day one. Though you can also like to use tools like Google Analytics and Google Search Console, Shopify Analytics are incorporated into the platform. As your company expands, these will offer insightful analysis of your visitors and consumers, thereby guiding your decisions on upgrades [23].
— View your storefront first to be sure your password protection is off. Click the eye icon in your Sales Channels section of your Shopify admin to view your store as consumers will [25]. Hover over the online store.
— Remove Password Protection: Your online store is automatically password secured throughout your free trial. Either from your Themes page or the Preferences page under Online Store in your Shopify admin, you can delete this password when ready to open [25].

Tester complètement votre boutique et effectuer ces dernières inspections vous aideront à être prêt pour un lancement réussi. Rappelons que l’objectif est de fournir un environnement d’achat impeccable et sans erreur qui motive les consommateurs à finaliser leurs transactions.

Conclusion

Démarrer votre aventure Shopifying pourrait complètement transformer votre entreprise Web. De la création d'un compte à la personnalisation de votre thème et à la rationalisation de votre processus de paiement, ce guide complet vous a guidé à travers les étapes clés de l'ouverture de votre entreprise. Ces directives et cette attention particulière aux détails peuvent vous aider à réussir sur le marché impitoyable du commerce électronique.

N'oubliez pas que l'ouverture de votre boutique n'est que le début. Si vous voulez prospérer, vous devrez garder un œil sur le succès de votre boutique, prêter attention aux commentaires des clients et apporter des modifications. La plateforme solide et le vaste écosystème d'applications de Shopifying vous offrent les moyens de vous développer et d'évoluer avec votre entreprise. Avec de l'engagement et la bonne stratégie, votre entreprise Shopifying peut devenir une destination en ligne dynamique pour les consommateurs du monde entier.

FAQ

Is there any free sign-up for Shopify [shopifying]?
En effet, vous pouvez commencer par une période d'essai gratuite pendant laquelle le premier mois ne coûte que 1,00 USD. L'essai gratuit dure trois jours et ne nécessite pas de carte de crédit. L'inscription vous permet d'accepter que Shopify vous envoie des e-mails marketing.
Comment puis-je concevoir une page d’inscription Shopify ?
Accédez à votre interface d'administration Shopify et cliquez sur « Ajouter une page » dans Boutique en ligne > Pages pour concevoir une page de destination d'inscription par e-mail. Par exemple, intitulez votre page « Inscription par e-mail », puis saisissez les informations ou instructions requises. Pour un code HTML personnalisé, cliquez sur « » dans l'éditeur de page pour accéder au mode d'édition HTML.
Comment une nouvelle entreprise Shopify peut-elle attirer des clients en utilisant des tactiques efficaces ?
Réfléchissez aux stratégies suivantes pour commencer à générer des ventes sur Shopify : — — Utilisez des fenêtres contextuelles ciblées pour convertir le trafic.
— Avec des alertes sur site, engagez vos clients.
— Créez un plan de marketing par e-mail.
— Encouragez vos proches à publier votre boutique sur les réseaux sociaux.
— Placez des signaux de confiance explicites sur votre site Web.
— Collaborez avec des blogueurs pour promouvoir votre boutique ou vos produits.
Investissez dans des campagnes de publicité sponsorisée.
Comment créer un compte Shopify ?
Visitez le site Web de Shopify et sous « Démarrer », cliquez pour créer un compte Shopify. Vous devrez choisir un nom distinctif pour votre boutique, enregistrer votre adresse e-mail et générer un mot de passe. Vous devrez également répondre à plusieurs questions concernant votre entreprise et fournir des informations personnelles.

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Introduction

Notions de base sur Shopify : ce que vous devez savoir

Présentation de la plateforme de commerce électronique

Arguments de vente uniques de Shopify

Créer votre compte Shopify

Inscription pour un essai gratuit

Vérification de vos informations

Découverte du panneau d'administration de Shopify

Présentation du tableau de bord

Caractéristiques principales

Configurer votre boutique en ligne

Choisir et personnaliser les thèmes

Ajout de pages et de navigation

Ajout et gestion des produits

Créer des listes de produits

Organiser avec des collections

Configuration des paiements et du paiement

Mise en place de prestataires de paiement

Personnaliser le processus de paiement

Préparation du lancement

Tester votre boutique

Vérifications finales

Conclusion

FAQ

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How to Start Dropshipping in the USA [2025]— A Easy Look

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Essayez Shopify gratuitement — 3 jours gratuits | 1 $/mois pendant 3 mois

Introduction

Notions de base sur Shopify : ce que vous devez savoir

Présentation de la plateforme de commerce électronique

Arguments de vente uniques de Shopify

Créer votre compte Shopify

Inscription pour un essai gratuit

Vérification de vos informations

Découverte du panneau d'administration de Shopify

Présentation du tableau de bord

Caractéristiques principales

Configurer votre boutique en ligne

Choisir et personnaliser les thèmes

Ajout de pages et de navigation

Ajout et gestion des produits

Créer des listes de produits

Organiser avec des collections

Configuration des paiements et du paiement

Mise en place de prestataires de paiement

Personnaliser le processus de paiement

Préparation du lancement

Tester votre boutique

Vérifications finales

Conclusion

FAQ

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