Shopifying Guide Easy Sign Up 2025

Introduzione

Siete pronti a entrare nel mondo delle vendite online? Negozio come sappiamo, Shopify è diventato uno strumento di riferimento per gli imprenditori che desiderano costruire i propri storefront digitali. Questa introduzione a Shopify ti guiderà attraverso l'intero processo, dall'apertura dell'account al lancio della tua attività online. Scoprirai perché Shopify ha raggiunto una tale popolarità e come può aiutarti a trasformare le tue aspirazioni aziendali in realtà.

Nota: qui abbiamo utilizzato il termine "shopifying" nel gergo colloquiale di "shopify".

In questo corso dettagliato, imparerai le basi di Shopify e come utilizzare la sua interfaccia intuitiva. Ti aiuteremo a configurare il tuo negozio, ad aggiungere prodotti e a stabilire le opzioni di pagamento. Riceverai anche suggerimenti su come preparare la tua grande inaugurazione e sfruttare al meglio le capacità di Shopify. Che tu sia alle prime armi con l'e-commerce o che tu voglia aumentare la tua presenza online, questa guida ti fornirà le competenze per iniziare a fare shopify con sicurezza.

Nozioni di base su Shopify: tutto ciò che devi sapere

Panoramica della piattaforma di e-commerce

Negozio is a comprehensive e-commerce platform that helps entrepreneurs to start, run, and grow their enterprises [1]. It’s a user-friendly system that simplifies the process of developing an online store and selling things through a single, streamlined interface [2]. With Shopify, you can sell your products over many channels, including your own website, social media platforms, marketplaces, and even in physical locations [1] [2].

One of the primary advantages of Shopify is its all-in-one nature. It bundles numerous commerce operations into a single platform, allowing you to supervise the entire sales process with one admin interface [1]. This encompasses everything from receiving orders to analyzing post-sale data. The platform syncs your inventory and client information across all channels, making management a breeze [1].

Shopify is a cloud-based and hosted platform, which means it’s secure and available from any compatible device with an internet connection [1]. This flexibility allows you to run your business from anywhere, giving you the ability to manage your store while on the road.

Punti di forza esclusivi di Shopify

Quanto è diverso Shopify dalle altre soluzioni di e-commerce? Diamo un'occhiata ad alcune delle sue proposte di vendita distintive (USP) che incoraggiano le aziende online a sceglierlo per prime:

Comprehensive solution: Every Shopifying package includes all you need to transform your concept into a profitable company [1]. This covers a quick and safe checkout system, capabilities to sell across several channels, a customized web store with templates, and in-built marketing tools.
Flexibility and customization: Shopify values several voices and business experiences as a means of flexibility and customization. Extensive freedom of expression, customizing choices, and outstanding adaptability define the platform [1]. This helps you to establish a distinctive brand identity that distinguishes itself in the packed internet market [3].
Scalability: Technical knowledge, growth stage, size, complexity, or location — all of which define you — Shopify provides strategies and products that will adapt with you as you scale or change [1]. This implies you will never be without the tools and technology required to grow and run your company.
Multi-channel selling: Shopify lets you sell from your website, social media, marketplaces, and in-person sites among other ways [2]. This omnichannel strategy enables you to reach consumers wherever they would most like to buy.
Built-in Point-of- Sale (POS): Shopify’s built-in POS system simplifies in-person selling whether you run a physical store or engage in pop-up shops or markets [2].
Business management tools: All Shopify plans have a complete set of fundamental business management features [2]. These comprise procurement of products, sales and inventory control, payment processing, delivery, customer accounts, marketing, and reporting tools.
App Ecosystem: With hundreds of Shopify Apps [2] your Shopify toolbox may be readily expanded. As your company grows and your needs evolve, you can include specific features in your store.
Centralized operations: Shopify centralizes your operational activities, customer data, and product information on one system that links easily to all of your sales channels [2]. This connection saves your time and simplifies your processes.
Offering these special advantages helps Shopify establish itself as more than just an e-commerce platform. This is a whole business solution that will help you set your store apart, raise sales, strengthen brand recognition, develop consumer involvement, acquire a competitive advantage, and raise conversion rates [3]. Shopify offers the tools and capabilities to enable you to flourish in the ever-changing realm of online commerce, regardless of your degree of experience or desire to expand your current business.

Creazione del tuo account Shopify

Iniziare il tuo viaggio con Shopifying è semplice e senza rischi. Con una prova gratuita, puoi esaminare le funzionalità e le capacità della piattaforma senza alcun obbligo finanziario. Questo ti aiuta a sentire il sistema e a determinare se soddisfa le esigenze della tua azienda.

Registrazione per una prova gratuita

Vai a https://www.shopify.com/free-trial. Enter your email address and click the “Start free trial” button [4].

You’ll be asked a few questions to help Shopify get to know your business. Those in a hurry or wanting to explore alone can skip all of these [4].

Next, you’ll need to inform Shopify where your firm is located. This is critical for effectively setting up your store, particularly in terms of taxes and shipping [4].

Once you’ve done these essentials, you may create your Shopify account and start your free trial. Remember, your trial starts as soon as you sign up, not when you start working on your store, so make the most of it [4].

During your trial your store will have either a storefront password or an inactive checkout. This implies clients can’t buy from your store yet. To start selling you’ll need to erase the storefront password or activate your checkout by picking a premium plan [4].

Note you can set up a payment provider during your free trial to take money. And don’t worry if you lose any work during the trial — everything will be saved when you upgrade to a paid plan [4].

Verifica delle tue informazioni

You might be asked to prove your identification once you begin using Shopify and as your company expands. Usually, this occurs once your store turns a specific number of sales. Shopify will send you an email [5] and display a pop-up on your Shopify home page indicating this requirement.

You should respond as soon as you receive this inquiry. Your Shopify Payments account will be turned off momentarily unless your identification is confirmed. Fortunately, the verifying process is quick and simple [5].

You must enter your Social Insurance Number (SIN) or a government-issued photo ID in the Payment providers section of your Shopify admin [5] to confirm your identification.

Your administrative panel may also show a banner stating the Shopify Accounts team is doing a normal review. If you see this, click the “Contact Support” button to find out what other information Shopify needs to confirm your account [5].

Le informazioni che potresti dover fornire includono:

— Prova di proprietà dell'azienda: una copia scansionata della documentazione che dimostra che sei il proprietario dell'azienda.
— Prova di identità: una copia scansionata di un documento d'identità con foto rilasciato dal governo (passaporto, patente di guida o carta d'identità nazionale) intestato al titolare del conto, al titolare della carta di credito o al titolare dell'entità aziendale.
— Proof of Address: A recent document (dated within the last three months) showing your personal home address, not the business address [5].

Quando fornisci il tuo documento d'identità con foto, assicurati che:

Seguendo questi passaggi e fornendo le informazioni necessarie, sarai sulla buona strada per configurare e verificare il tuo account Shopify. Questo processo aiuta a garantire la sicurezza del tuo negozio e a creare fiducia con i tuoi clienti, gettando solide basi per il tuo percorso di e-commerce.

Esplorazione del pannello di amministrazione di Shopify

Panoramica della dashboard

The Shopify admin’s home page is your starting point. It gives you a quick snapshot of your store’s recent actions and daily tasks [7]. On the right sidebar, you’ll find a sales summary that you can adjust to show data from all channels or a specific one. You can also pick different time ranges to view your sales data [7].

The Home page also shows recent store activity, including app access granted, staff changes, and product publishing. If you want to see more, just click “View all recent activity” [7]. You’ll also find notifications about sales that might need your attention, keeping you on top of your business operations [7].

One of the most useful features is the Today’s Store action section. Here, you can see real-time details about your store’s performance, including the total number of orders and live visitors [7]. This gives you an immediate sense of how your store is doing at any given time.

Caratteristiche principali

— Navigation: Navigating in the Shopify admin mostly comes from the sidebar. It provides you access to fundamental company elements such as orders, products, and clients. Sections for analytics, marketing, promotions, discounts, and settings [8] are also abundant.
— Search Functionality: The search bar at the top of the administrative interface is a useful tool. It’s simple for locating sales channels, apps, items, pages, and other data. Pro tip: To access the search bar from anywhere in the administrative [7], use keyboard shortcuts Command + K (Mac) or Ctrl + K (PC).
— Apps and Sales Channel: Sales channels and apps are found on your administrative side-bar. Along with any apps you have installed, you will find sales channels including Online Store, Point of Sale, and Buy Button. For rapid access, you can even “pin” your preferred apps and channels [8].
—Customizable Dashboard: Key performance indicators about your store’s state are shown here. This view allows you to view the metrics that are most important to you in a custom way. To add, delete, or reorganize metrics, click “Customize,” then use the — MMetrics library sidebar [9].
— Live View: Live View allows you real-time awareness of the activities in your store. On a particular day, you can view a map displaying the sites of recent visitors and orders, visitor and session counts, and daily order volume [10].
— Analytics: The dashboard shows many reports — including total sales, online store sessions, returning customer rate, conversion rate, average order value, and more [10] visually.
— Store Activity Log: Every activity you or your team takes in the Shopify admin is noted in a Store Activity Log. It includes the date, time, and person, app, or channel that participated in the activity [8].
— Alerts Feed: This function alerts you to relevant, time-sensitive information or necessary actions in your store. These warnings are received by the store owner and staff members with relevant rights [8].

Recall that although most of a mobile device’s capabilities are accessible, some — like dashboard customization — are only available on desktop [9]. Any modifications you make on desktop will, however, also show up in the mobile view.

Familiarizzare con queste caratteristiche principali del pannello amministrativo di Shopify ti aiuterà a gestire ed espandere correttamente il tuo negozio online. Dedica del tempo a esaminare ogni parte e a personalizzare la tua dashboard in base alle tue esigenze specifiche. Ciò ti consentirà di mantenere la tua azienda aggiornata e di prendere decisioni sagge basate su dati in tempo reale.

Impostazione del tuo negozio online

Scelta e personalizzazione dei temi

Selecting the appropriate theme is absolutely vital while building your Shopify site. The Shopify Theme Store presents a large range of choices, including commercial themes produced by outside designers [11] and free themes made by Shopify. The Theme Store’s search and filtering tools will help you identify the ideal theme for your company.

To identify themes with specific characteristics such as “FAQ page,” “instagram feed,” or “product filtering,” search [11] for those aspects. The site also lets you browse themes by collection or industry to find designs that fit your store’s style or specialization. Remember, nevertheless, that no theme is limited to any one sector; so, feel free to investigate possibilities outside your own field [11].

After choosing a theme, it’s time to personalize it so your store distinguishes itself. Although Shopify’s default themes — Debut or Dawn — offer some customizing choices — you could find them restricting if you’re trying for a distinctive design [12]. Your store will want to really stand out by designing an aesthetically beautiful, unique shopping experience [12].

La personalizzazione del tema richiede diversi passaggi:

— Using the theme editor, you can customize portions for your page layouts, thereby controlling the appearance and feel of your store [12].
— Change the general parameters that control the appearance and use of your theme [12].
— Use a page builder tool such as Shogun Page Builder to generate all the primary Shopify pages comprising your online store, enabling more advanced customization [12].
Recall that driving up conversions and simplifying your work depend on a pleasing, useful, and mobile-friendly theme [12]. Customizing your theme will help you create a shopping experience that distinguishes you from your rivals.

Aggiunta di pagine e navigazione

Prima di concentrarti sulla navigazione del tuo negozio, il tuo tema dovrebbe essere a posto prima di concentrarti sulla navigazione del tuo negozio. Trovare ciò che i consumatori stanno cercando in modo rapido e semplice dipende da una navigazione ben organizzata.

To improve your store’s navigation, add menu items. These link to different areas of your store — products, collections, webpages, blog entries, policies, or even outside websites [13]. Here’s how you handle navigation:

— View and alter your online store navigation by visiting the Navigation page found in your Shopify administrator [13].
— Click “Add” to add a fresh menu item; then, “Save” or “Save menu[13].
— Click and hold the handle icon (⠿) next to any menu item to reorder it; then, drag it to a new location [13].

Tieni presente queste idee mentre costruisci il tuo sistema di navigazione:

— In general, you must build a page or collection before linking to it on your menu [13].
— Any accompanying menu items will similarly be erased should you remove a resource utilized in your navigation [13].
— Drop-down menus will be provided when objects are nested under main menu items. Removing a parent item will, however, also remove all nested objects [13].
Especially when making several changes, keep in mind that you should routinely save your modifications. Shopify caps you at 200 changes before requesting that you save your menu [13].

Scegliendo e modificando attentamente il tuo tema, oltre a progettare una navigazione semplice, ti aiuteranno a creare un'attività online professionale e intuitiva che si distinguerà dalla concorrenza.

Aggiunta e gestione dei prodotti

Creazione di elenchi di prodotti

L'avvio della tua attività online dipende in modo critico dall'aggiunta di prodotti al tuo negozio Shopify. Per produrre elenchi di prodotti di successo, dovresti concentrarti su fattori importanti che attireranno i consumatori e aumenteranno il profilo del tuo negozio.

First, create intriguing product titles. Your title should include your brand name, then pertinent information including the product name, key descriptions (such as color, size, or dimensions), and any unique qualities [14]. Recall, in terms of titles, less is more. Try for clarity; steer clear of keyword stuffing.

Then write thorough product descriptions. Build on the material in your title to provide more background on your product’s characteristics and advantages. Even though you should do so naturally, include keywords you want to rank for. Your explanation should address any questions clients may have and emphasize what distinguishes your product [14].

Product information can be added using up to 250 tags per item [15]. Tags, or searchable keywords, help consumers locate your products through your online business’s search capability. They also assist with automated collection creation.

Keep your titles under 70 characters and descriptions under 320 characters to best maximize your product listings for search engines [15]. This guarantees that your text won’t be cut off in search engine results, increasing the likelihood of possible consumers clicking on to your website.

Organizzazione con le collezioni

Managing your Shopify store is heavily reliant on efficient product organization, especially given your large inventory. For this reason, collections are a great tool since they enable you to organize related items and give your store a more professional appearance [16].

Applying up to 60 conditions based on several criteria, such as product type, price, or vendor [16], will help you compile a collection. This adaptability allows you to arrange your goods in sensible ways for your specific inventory and business.

For larger stores, use subcollections. Usually including more specific criteria, these belong under primary collections and enable even more exact organization [16].

Collections serve more than only product classification; they can also be used deliberately to emphasize special offers. Organize merchandise on sale, brand-new arrivals, best sellers, or holiday promotions. For this reason, automatic collections — which can dynamically update depending on the conditions you define [16] — are especially helpful.

Quando visualizzi le collezioni nel tuo negozio online, hai diverse opzioni di ordinamento:

By default, products are sorted alphabetically by title, but you can change this to better fit your store’s needs [17].

Organizing your products successfully has several benefits. It improves your store’s SEO, enhances the user experience, and increases efficiency in handling your inventory [16]. Well-organized collections make it easier for customers to find what they’re looking for, possibly leading to increased sales and customer satisfaction.

Configurazione dei pagamenti e del checkout

Impostazione dei fornitori di pagamento

Your two major choices for payment setup for your Shopify store are either Shopify Payments or outside payment providers. The simplest approach to handling credit and debit cards with CVV numbers [18] is Shopify Payments. To turn it on, go to your Shopify settings’ Payments page. Review your eligibility and bank account criteria [18] before you start.

Don’t use Shopify Payments? Not to panic. Shopify lists more than one hundred different credit card payment options [19]. From the Payments tab in your Shopify administrative, you may modify or activate your payment provider. Remember that at one moment only one credit card payment source can be active [19].

You will need to supply some information while configuring your payment provider. The relevant information for Shopify Payments depends on your store’s location. To prevent any later verification problems, be sure you fully and correctly complete the form [18]. Should you be enrolled as a registered company, you still have to supply personal information for an account representative [18].

For those in the US who use Shopify Payments to receive payouts, two-step authentication is required. Your payouts may be suspended without it [18].

If you are working with a third-party provider, you may have to send and confirm your bank account information to them before you begin to receive payments [19]. It’s a smart idea to ask your chosen provider about their specific criteria.

Personalizzazione del processo di pagamento

Once your payment source is set up, you should concentrate on streamlining your checkout system. Window shoppers become buyers at the checkout; hence, it’s important to get it perfect [20].

Built-in tools meant to increase conversions, including auto-fill and express checkout options like Shop Pay and PayPal [20], Shopify Checkout has These tools allow consumers to go through the payment procedure quickly and without effort.

Customizing its style with the checkout and accounts editor will help your checkout really represent your brand [21]. You might choose a new font, alter colors, or add your company logo. Just keep the design simple and straightforward to read; you want to avoid distracting consumers from finishing their purchase [21].

Shopify provides checkout extensibility for more evolved customizations. This lets you use a set of strong apps and branding tools [20] to make code-free modifications. To raise your average order value [20], you might include bespoke banners, gift notes, or even product upsells.

Should you be on the Shopify Plus subscription, the Checkout Branding API [21] provides even more personalizing choices. This lets you make sophisticated branding changes that truly will make your checkout stand out.

Think about the mobile experience while personalizing your checkout. On mobile devices, the order summary and discount code field are by default concealed; nevertheless, consumers may readily expand this information [21]. If you would want, you can have this setting always show the whole order summary.

Recall that even if personalizing is fantastic, it’s crucial to monitor how these modifications influence consumer behavior. Adding pixels to your checkout can let you see where consumers might be slipping off [20].

Adattando attentamente le tue opzioni di pagamento e semplificando il processo di pagamento, potrai offrire un'esperienza fluida e personalizzata che motiverà i consumatori a completare i loro acquisti.

Preparazione al lancio

Testare il tuo negozio

You really should run your Shopify store through its paces before opening your virtual doors to consumers. Order processing, inventory, shipping, email notifications, and taxes — all of which depend on your checkout process — can be guaranteed by including test orders [22]. This stage is crucial for spotting and resolving any flaws or conflicts that can cause cart abandonment, therefore impacting approximately 70% of online shopping carts on e-commerce sites [23].

Per eseguire questi test sono disponibili diverse opzioni:

— Any store can utilize Shopify’s Bogus Gateway — a payment system — to generate test orders free from fees. Every order you create when active serves as a test order. Just ensure the test purchase value exceeds the equivalent of $1.00 USD in any currency [24].
— Turn on test mode from your Shopify administrative if you are utilizing Shopify Payments. This lets you run both successful and unsuccessful transactions to test several possibilities [25].
— Real Payable Provider: Another way to arrange a test order is to use a legitimate money source, then instantly cancel and reimburse the transaction. Be advised, too, that the payment processor may charge fees; some of these expenses could not be reimbursed should you provide a refund. [22] [24].

Quando testi il processo di pagamento, assicurati di controllare quanto segue:

Controlli finali

È il momento di effettuare gli ultimi controlli per garantire che tutto sia in ordine mentre si avvicina il giorno del lancio.

— Edit and proofread all of the material on your website. Examine product descriptions, site copy, button text, and footer information for accuracy, spelling, and grammar. Key is consistency, so take into account using journalistic style guides and brand voice standards [23].
— Technical Audits: Search for DNS mistakes and broken links. See image rendering and mobile responsiveness. Run your site on several browsers and mobile devices to see if there are any browser- or device-specific issues. [23].
— Make sure your analytics tools are set up starting on day one. Though you can also like to use tools like Google Analytics and Google Search Console, Shopify Analytics are incorporated into the platform. As your company expands, these will offer insightful analysis of your visitors and consumers, thereby guiding your decisions on upgrades [23].
— View your storefront first to be sure your password protection is off. Click the eye icon in your Sales Channels section of your Shopify admin to view your store as consumers will [25]. Hover over the online store.
— Remove Password Protection: Your online store is automatically password secured throughout your free trial. Either from your Themes page or the Preferences page under Online Store in your Shopify admin, you can delete this password when ready to open [25].

Testare completamente il tuo negozio ed eseguire queste ultime ispezioni ti aiuterà a essere pronto per un lancio di successo. Ricorda che l'obiettivo è fornire un ambiente di acquisto impeccabile e privo di errori che motivi i consumatori a completare le loro transazioni.

Conclusione

Iniziare la tua avventura con Shopifying potrebbe trasformare completamente la tua azienda web. Questa guida completa ti ha guidato attraverso le fasi chiave per aprire la tua attività, dalla creazione di un account alla personalizzazione del tuo tema e alla semplificazione del processo di pagamento. Queste linee guida e la cura scrupolosa dei dettagli possono aiutarti ad avere successo nel spietato mercato dell'e-commerce.

Ricorda che l'apertura del tuo negozio segna solo l'inizio. Se vuoi prosperare, dovrai tenere d'occhio il successo del tuo negozio, prestare attenzione al feedback dei clienti e apportare modifiche. La piattaforma solida e l'ampio ecosistema di app di Shopifying ti forniscono i mezzi per espanderti e cambiare con la tua azienda. Con impegno e la giusta strategia, la tua attività Shopifying potrebbe diventare una destinazione online vibrante per i consumatori di tutto il mondo.

Domande frequenti

Is there any free sign-up for Shopify [shopifying]?
In effetti, potresti iniziare con un periodo di prova gratuito durante il quale il primo mese costa solo 1,00 USD. La prova gratuita dura tre giorni e non richiede una carta di credito. Registrandoti accetti che Shopify ti invii email di marketing.
Come posso progettare una pagina di iscrizione a Shopify?
Vai all'interfaccia amministrativa di Shopify e clicca su "Aggiungi pagina" da Negozio online > Pagine per progettare una landing page di iscrizione via email. Ad esempio, intitola la tua pagina "Iscrizione via email", quindi inserisci le informazioni o le istruzioni richieste. Per HTML personalizzato, clicca su "" nell'editor di pagina per entrare in modalità di modifica HTML.
Come può una nuova attività Shopify attrarre clienti utilizzando strategie efficaci?
Prendi in considerazione le seguenti strategie per iniziare a generare vendite con Shopify: — — Utilizza pop-up mirati per convertire il traffico.
— Coinvolgi gli ospiti con avvisi in loco.
— Creare un piano di email marketing.
— Incoraggia i tuoi cari a pubblicare il tuo negozio sui social media.
— Inserisci segnali di fiducia espliciti sul tuo sito web.
— Collabora con i blogger per promuovere il tuo negozio o i tuoi prodotti.
Investi in campagne pubblicitarie sponsorizzate.
Come si crea un account Shopify?
Visita il sito web di Shopify e, sotto "Get Started", clicca per creare un account Shopify. Dovrai scegliere un nome distintivo per il tuo negozio, registrare il tuo indirizzo email e generare una password. Ti verrà anche richiesto di rispondere a diverse domande riguardanti la tua azienda e di fornire dati personali.

Riferimenti

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Prova gratuita di 3 mesi di Shopify — Prova gratuita di 3 mesi di Shopify 2025: informazioni utili

Shopifying : Easy Sign — Up Guide [2025]

Introduzione

Nozioni di base su Shopify: tutto ciò che devi sapere

Panoramica della piattaforma di e-commerce

Punti di forza esclusivi di Shopify

Creazione del tuo account Shopify

Registrazione per una prova gratuita

Verifica delle tue informazioni

Esplorazione del pannello di amministrazione di Shopify

Panoramica della dashboard

Caratteristiche principali

Impostazione del tuo negozio online

Scelta e personalizzazione dei temi

Aggiunta di pagine e navigazione

Aggiunta e gestione dei prodotti

Creazione di elenchi di prodotti

Organizzazione con le collezioni

Configurazione dei pagamenti e del checkout

Impostazione dei fornitori di pagamento

Personalizzazione del processo di pagamento

Preparazione al lancio

Testare il tuo negozio

Controlli finali

Conclusione

Domande frequenti

Riferimenti

Prova gratuita di 3 mesi di Shopify: tutto ciò che devi sapere nel 2025

How to Start Dropshipping in the USA [2025]— A Easy Look

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Prova Shopify gratis — 3 giorni gratis | $ 1/mese per 3 mesi

Introduzione

Nozioni di base su Shopify: tutto ciò che devi sapere

Panoramica della piattaforma di e-commerce

Punti di forza esclusivi di Shopify

Creazione del tuo account Shopify

Registrazione per una prova gratuita

Verifica delle tue informazioni

Esplorazione del pannello di amministrazione di Shopify

Panoramica della dashboard

Caratteristiche principali

Impostazione del tuo negozio online

Scelta e personalizzazione dei temi

Aggiunta di pagine e navigazione

Aggiunta e gestione dei prodotti

Creazione di elenchi di prodotti

Organizzazione con le collezioni

Configurazione dei pagamenti e del checkout

Impostazione dei fornitori di pagamento

Personalizzazione del processo di pagamento

Preparazione al lancio

Testare il tuo negozio

Controlli finali

Conclusione

Domande frequenti

Riferimenti

Articoli simili

Lascia un commento Annulla risposta

Prova Shopify gratis — 3 giorni gratis | $ 1/mese per 3 mesi