{"id":5376,"date":"2026-08-15T20:00:00","date_gmt":"2026-08-15T20:00:00","guid":{"rendered":"https:\/\/yamuparkoti.com\/?p=5376"},"modified":"2026-08-08T03:08:26","modified_gmt":"2026-08-08T03:08:26","slug":"retail-media-privacy","status":"publish","type":"post","link":"https:\/\/yamuparkoti.com\/ja\/retail-media-privacy\/","title":{"rendered":"The Advertising Data Squeeze: Retail Media and Privacy \ud83d\udce1"},"content":{"rendered":"

Something quiet happened to online advertising.<\/p>\n

The tracking cookie that followed you around the web mostly went away.<\/p>\n

Advertisers needed a replacement. Shops had one.<\/p>\n

They knew exactly what their logged-in customers had bought.<\/p>\n

US advertisers are projected to spend $71.09 billion on retail media in 2026<\/strong>, up from $60.32 billion (Improvado, 2026).<\/p>\n

That is a new advertising industry, built from the wreckage of an old one. \ud83d\udce1<\/p>\n

\ud83e\uddfe\u4e3b\u306a\u8abf\u67fb\u7d50\u679c\u306e\u6982\u8981<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n
\u6e2c\u5b9a<\/th>\n\u5f62<\/th>\n\u30bd\u30fc\u30b9<\/th>\n<\/tr>\n<\/thead>\n
US retail media spend, 2026<\/td>\n$71.09 billion<\/strong><\/td>\nImprovado (2026)<\/td>\n<\/tr>\n
US retail media spend, 2025<\/td>\n$60.32 billion<\/td>\nImprovado (2026)<\/td>\n<\/tr>\n
US growth rate, 2026<\/td>\n+17.2%<\/strong><\/td>\nImprovado (2026)<\/td>\n<\/tr>\n
Social media ad growth, for comparison<\/td>\nBelow 11%<\/td>\nImprovado (2026)<\/td>\n<\/tr>\n
Global retail media spend, 2025<\/td>\n$184 billion<\/td>\nImprovado (2026)<\/td>\n<\/tr>\n
Global projection for 2030<\/td>\nOver $312 billion<\/td>\nImprovado (2026)<\/td>\n<\/tr>\n
Competing 2026 estimates<\/td>\n$62B to $203.9B<\/strong><\/td>\nVaries by definition<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ud83c\udf6a What Actually Changed<\/h2>\n

For twenty years, advertising ran on third-party cookies.<\/p>\n

A cookie set by one site could follow you to another.<\/p>\n

That is how an advert for shoes chased you across the internet.<\/p>\n

Those cookies have largely left the advertising stack<\/strong> (Adtelligent, 2026).<\/p>\n

Browsers blocked them. Regulators discouraged them. Users disliked them.<\/p>\n

Why advertisers panicked<\/h3>\n

Targeting and measurement both depended on that tracking.<\/p>\n

Without it, you cannot easily tell who saw an advert and later bought.<\/p>\n

Advertising without measurement is just spending.<\/p>\n

Why shops were the answer<\/h3>\n

A retailer does not need to follow you across the web.<\/p>\n

You are logged in. You are on their site. You are buying.<\/p>\n

They own the one signal advertisers want most: what you actually purchased.<\/strong><\/p>\n

That is called first-party data, and privacy rules treat it very differently.<\/p>\n

\ud83d\udcc8 The Growth, in Context<\/h2>\n

Retail media is now the fastest-growing major advertising channel by percentage.<\/p>\n

US spend rises 17.2% in 2026, while social media advertising grows below 11%.<\/p>\n

\n

\ud83d\udcca US ad spend growth by channel, 2026<\/p>\n

\n\n\n17.2%<\/text>\nRetail media<\/text>\n\n<11%<\/text>\nSocial media<\/text>\nSource: industry analysis (2026).<\/text>\n<\/svg>\n<\/div>\n

The money moved from somewhere<\/h3>\n

Advertising budgets rarely grow as fast as any single channel.<\/p>\n

So retail media is taking share, not just adding spend.<\/p>\n

Every dollar here came out of search, social or display.<\/strong><\/p>\n

That is why the shift matters to anyone selling online.<\/p>\n

Estimates disagree here too<\/h3>\n

You will see 2026 figures from $62 billion to $203.9 billion.<\/p>\n

The spread comes from whether the figure is US or global, and what counts as retail media.<\/p>\n

Some include in-store screens. Some include marketplace search ads only.<\/p>\n

As with social commerce, check the definition before quoting.<\/p>\n

\ud83d\udcb5 The Climb, Year by Year<\/h2>\n

US retail media spend went from $60.32 billion to $71.09 billion in a year (Improvado, 2026).<\/p>\n

That is nearly $11 billion of new advertising money in twelve months.<\/p>\n

\n

\ud83d\udcca US retail media ad spend<\/p>\n

\n\n\n\n$60.3B<\/text>\n2025<\/text>\n\n$71.1B<\/text>\n2026<\/text>\nSource: Improvado (2026). A rise of 17.2%.<\/text>\n<\/svg>\n<\/div>\n

Where that money is concentrated<\/h3>\n

A small number of very large retailers take most of it.<\/p>\n

Scale matters here more than in most advertising markets.<\/p>\n

You need millions of logged-in shoppers before the data is worth selling.<\/strong><\/p>\n

That is why retail media rewards the biggest players first.<\/p>\n

The second wave<\/h3>\n

Mid-sized retailers are now launching their own networks.<\/p>\n

Many will struggle, because advertisers do not want fifty separate ad platforms.<\/p>\n

Expect consolidation, or aggregators that buy across several at once.<\/p>\n

\ud83c\udf0d How Big Is It Globally?<\/h2>\n

Global retail media spend was around $184 billion in 2025 (Improvado, 2026).<\/p>\n

Projections put it above $312 billion by 2030.<\/p>\n

That implies roughly 11% growth a year over the period.<\/p>\n

\n

\ud83d\udcca Global retail media: 2025 and the 2030 projection<\/p>\n

\n\n\n\n\n\n$184B<\/text>\n$312B+<\/text>\n2025<\/text>\n2030<\/text>\nSource: Improvado (2026). Implies about 11% annual growth.<\/text>\n<\/svg>\n<\/div>\n

Why the global rate is lower than the US rate<\/h3>\n

The US market is further ahead, so its 17.2% reflects a maturing channel.<\/p>\n

The global figure averages fast and slow markets together.<\/p>\n

A slowing growth rate is normal and usually a sign of a real market.<\/strong><\/p>\n

\ud83c\udfea How Retail Media Actually Works<\/h2>\n

The mechanics are simpler than the jargon suggests.<\/p>\n\n\n\n\n\n\n\n\n\n
Format<\/th>\nWhat it looks like<\/th>\n<\/tr>\n<\/thead>\n
Sponsored product listings<\/td>\nPaid placement in search results<\/strong><\/td>\n<\/tr>\n
Display ads on the retailer site<\/td>\nBanners on category pages<\/td>\n<\/tr>\n
Off-site targeting<\/td>\nRetailer data used to target elsewhere<\/td>\n<\/tr>\n
In-store digital screens<\/td>\nAds at the shelf or checkout<\/td>\n<\/tr>\n
Email and app placements<\/td>\nSponsored slots in retailer messages<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The first row is the bulk of the money.<\/p>\n

When you search a marketplace, the top results are often paid.<\/strong><\/p>\n

Why brands pay for it<\/h3>\n

Because it sits at the exact moment of purchase.<\/p>\n

Someone searching a retailer for “running shoes” is not browsing idly.<\/p>\n

They are choosing between options, with a card in reach.<\/p>\n

That intent is worth far more than a banner on a news site.<\/p>\n

Why retailers love it<\/h3>\n

Advertising margins are enormous compared with selling goods.<\/p>\n

A supermarket makes a few percent on groceries.<\/p>\n

Advertising revenue can carry margins many times higher.<\/strong><\/p>\n

For low-margin retailers, this can be the most profitable part of the business.<\/p>\n

\u2696\ufe0f The Privacy Trade Nobody Voted For<\/h2>\n

Here is the part worth thinking about carefully.<\/p>\n

Third-party cookies were removed to improve privacy.<\/p>\n

What replaced them is data retailers already hold about your purchases.<\/p>\n

That is not obviously more private. It is differently private.<\/strong><\/p>\n

Why it is arguably better<\/h3>\n

The data stays with a company you chose to buy from.<\/p>\n

There is a real relationship, not an invisible network of trackers.<\/p>\n

Rules on first-party data are clearer, and consent is easier to locate.<\/p>\n

Why it is arguably worse<\/h3>\n

Purchase history is more revealing than browsing history.<\/p>\n

What you bought says more about you than what you looked at.<\/p>\n

And retailers now have a strong financial reason to collect more of it.<\/p>\n

The incentive to track shifted rather than disappeared.<\/strong><\/p>\n

\u6b63\u76f4\u306a\u8981\u7d04<\/h3>\n

Cookie deprecation reduced one kind of surveillance.<\/p>\n

It also created a market where shopping data became directly valuable.<\/p>\n

Both statements are true, and most coverage reports only the first.<\/p>\n

\ud83e\uddfc Clean Rooms: The Term You Will Keep Hearing<\/h2>\n

Data clean rooms are becoming standard in retail media deals (Rockbot, 2026).<\/p>\n

The idea is straightforward once explained.<\/p>\n

Two companies want to compare data without handing it over.<\/p>\n

How they work<\/h3>\n

Both sides put data into a controlled environment.<\/p>\n

Queries run across it, but neither party can extract the other’s raw records.<\/p>\n

Only aggregated results come out.<\/p>\n

It allows measurement without transferring personal data.<\/strong><\/p>\n

\u306a\u305c\u305d\u308c\u3089\u304c\u91cd\u8981\u306a\u306e\u304b<\/h3>\n

They let a brand answer the question advertising has always struggled with.<\/p>\n

Did the people who saw this advert actually buy the product?<\/p>\n

Without clean rooms, that question needs cross-site tracking.<\/p>\n

The limits<\/h3>\n

Clean rooms are expensive and complex to run.<\/p>\n

They favour large advertisers and large retailers.<\/p>\n

Small sellers get the benefits only if their platform provides them.<\/p>\n

\ud83d\uded2 What This Means If You Sell on Marketplaces<\/h2>\n

For small sellers, retail media is not an opportunity. It is a cost.<\/p>\n\n\n\n\n\n\n\n\n\n
Effect<\/th>\nWhat it means for you<\/th>\n<\/tr>\n<\/thead>\n
Top results become paid<\/td>\nOrganic visibility falls<\/strong><\/td>\n<\/tr>\n
Competitors bid on your terms<\/td>\nYour brand searches get intercepted<\/td>\n<\/tr>\n
Advertising becomes near-mandatory<\/td>\nEffective fee increase<\/td>\n<\/tr>\n
Large brands outbid small ones<\/td>\nCosts rise over time<\/td>\n<\/tr>\n
Data advantage sits with the platform<\/td>\nYou see less than they do<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The third row is the one that changes your economics.<\/p>\n

When paid placement becomes necessary to be seen, it functions as a higher commission.<\/strong><\/p>\n

\u305d\u308c\u306b\u5bfe\u3057\u3066\u3069\u3046\u5bfe\u51e6\u3059\u308b\u304b<\/h3>\n

Calculate your true cost of selling on a marketplace.<\/p>\n

Include commission, fulfilment fees and advertising together.<\/p>\n

Many sellers find the real rate is far above the headline commission.<\/p>\n

Our \u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30ac\u30a4\u30c9<\/a> covers tracking these costs.<\/p>\n

The case for owning your own channel<\/h3>\n

This is the strategic argument beneath all of it.<\/p>\n

On your own site, you keep the first-party data.<\/p>\n

You also keep the customer relationship and the email address.<\/p>\n

Retail media makes the case for a direct channel stronger than it has been in a decade.<\/strong><\/p>\n

\ud83d\udd10 The Data Risk Nobody Mentions<\/h2>\n

Retail media rewards holding more customer data. That has a cost.<\/p>\n

Data you hold is data that can be breached.<\/p>\n

The average breach now costs $4.99 million, up 12% in a year (IBM, 2026).<\/p>\n

A retail media business is, by design, a large customer database.<\/strong><\/p>\n

Why this connects directly<\/h3>\n

Advertising value comes from detailed purchase histories.<\/p>\n

Detailed purchase histories are exactly what attackers want.<\/p>\n

The same asset that earns advertising revenue creates breach exposure.<\/p>\n

Our breach cost analysis<\/a> covers what that exposure costs.<\/p>\n

The retention tension<\/h3>\n

Good security practice says delete data you no longer need.<\/p>\n

Retail media economics say keep everything, because history improves targeting.<\/p>\n

Those two incentives point in opposite directions.<\/strong><\/p>\n

Most organisations resolve that tension in favour of revenue.<\/p>\n

\ud83c\udfdb\ufe0f What Regulators Are Watching<\/h2>\n

Three areas are drawing attention, and each could reshape the market.<\/p>\n\n\n\n\n\n\n\n\n
Concern<\/th>\nWhat is being examined<\/th>\n<\/tr>\n<\/thead>\n
Self-preferencing<\/td>\nDo platforms favour their own products?<\/strong><\/td>\n<\/tr>\n
Ad transparency<\/td>\nIs paid placement clearly labelled?<\/td>\n<\/tr>\n
Purchase data use<\/td>\nWas consent meaningful?<\/td>\n<\/tr>\n
Market power<\/td>\nCan sellers realistically opt out?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The last row is the sharpest question.<\/p>\n

If advertising is effectively required to be visible, is it really optional?<\/p>\n

Regulators tend to look closely once a choice stops being a choice.<\/strong><\/p>\n

Why this is a real risk to forecasts<\/h3>\n

Most projections assume current rules continue.<\/p>\n

A ruling on self-preferencing or consent could change the economics quickly.<\/p>\n

None of the growth forecasts quoted here price that in.<\/p>\n

What sellers should do about it<\/h3>\n

Do not build a business that only works on one platform’s terms.<\/p>\n

Keep a direct channel alive even if it is smaller.<\/p>\n

That is insurance, not idealism.<\/p>\n

\ud83d\udcca Where the Numbers Get Slippery<\/h2>\n

Retail media statistics need the same scepticism as any fast-growing category.<\/p>\n\n\n\n\n\n\n\n\n\n
\u8cea\u554f<\/th>\nWhy it changes the number<\/th>\n<\/tr>\n<\/thead>\n
US or global?<\/td>\nRoughly a threefold difference<\/strong><\/td>\n<\/tr>\n
Does it include in-store screens?<\/td>\nAdds substantially<\/td>\n<\/tr>\n
Marketplace ads only, or all retailers?<\/td>\nLarge effect<\/td>\n<\/tr>\n
Gross spend or net revenue?<\/td>\nAgency fees included or not<\/td>\n<\/tr>\n
Who published it?<\/td>\nAd platforms benefit from big figures<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

That last row applies unusually strongly here.<\/p>\n

Much retail media research is published by companies selling retail media services.<\/p>\n

The number and the sales pitch often come from the same organisation.<\/strong><\/p>\n

What is well established<\/h3>\n

Despite the spread, the direction is not disputed.<\/p>\n

Retail media is growing faster than social and search advertising.<\/p>\n

Its growth is driven by privacy changes and by purchase-intent data.<\/p>\n

Those conclusions hold across every source.<\/p>\n

\ud83d\udd2e Where This Goes Next<\/h2>\n

Global spend was around $184 billion in 2025, with projections above $312 billion by 2030.<\/p>\n

That implies roughly 11% annual growth over five years.<\/p>\n

Note that this is slower than the 17.2% expected in 2026.<\/p>\n

Why the forecast slows<\/h3>\n

Fast growth from a new category always decelerates.<\/p>\n

The easy budget shifts happen first.<\/p>\n

A forecast that slows over time is usually more credible than one that does not.<\/strong><\/p>\n

Straight-line projections of very high growth should raise suspicion.<\/p>\n

What could change the picture<\/h3>\n

Regulation is the biggest variable.<\/p>\n

If rules on using purchase data tighten, the model gets harder.<\/p>\n

Competition regulators are also examining whether platforms favour their own products.<\/p>\n

Neither risk is priced into most forecasts.<\/p>\n

\ud83e\udded What Advertisers Should Actually Do<\/h2>\n

Three practical conclusions, regardless of size.<\/p>\n

Measure incrementality, not attribution.<\/strong> Ask whether the advert caused the sale.<\/p>\n

Retail media reports look excellent partly because they capture people already buying.<\/p>\n

Someone searching your brand on a marketplace was likely to buy anyway.<\/p>\n

The incrementality problem explained<\/h3>\n

Imagine paying to advertise to people already walking to your till.<\/p>\n

The reported conversion rate would be superb.<\/p>\n

The actual added sales would be near zero.<\/p>\n

That is the central measurement risk in retail media.<\/strong><\/p>\n

Why platforms report such good results<\/h3>\n

They measure what happened after someone saw an advert.<\/p>\n

They cannot easily measure what would have happened anyway.<\/p>\n

That is not deception. It is a genuinely hard measurement problem.<\/p>\n

But it means reported returns are almost always flattering.<\/strong><\/p>\n

Treat platform-reported performance as an upper bound.<\/p>\n

How to test it cheaply<\/h3>\n

Pause a campaign for two weeks. Watch total sales, not campaign sales.<\/p>\n

If total sales barely move, the adverts were capturing existing demand.<\/p>\n

Very few advertisers run this test, because the answer is often uncomfortable.<\/p>\n

\ud83e\uddfe A Worked Example: What Retail Media Really Costs a Seller<\/h2>\n

Abstract fees are easy to underestimate. Here is the arithmetic.<\/p>\n

Take a seller with $100,000 of yearly marketplace sales.<\/p>\n\n\n\n\n\n\n\n\n
\u6599\u91d1<\/th>\nTypical rate<\/th>\n\u91d1\u984d<\/th>\n<\/tr>\n<\/thead>\n
Marketplace commission<\/td>\n15%<\/td>\n$15,000<\/td>\n<\/tr>\n
Fulfilment fees<\/td>\n10%<\/td>\n$10,000<\/td>\n<\/tr>\n
Advertising to stay visible<\/td>\n8%<\/strong><\/td>\n$8,000<\/strong><\/td>\n<\/tr>\n
Total cost of the channel<\/td>\n33%<\/strong><\/td>\n$33,000<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The headline commission was 15%.<\/p>\n

The real cost of selling was closer to a third of revenue.<\/strong><\/p>\n

Why advertising creeps upward<\/h3>\n

Bidding is competitive. As more sellers advertise, the price of visibility rises.<\/p>\n

Sellers who do not bid lose placement to those who do.<\/p>\n

The result is a slow, structural increase in cost.<\/p>\n

This is not anyone behaving badly. It is how auctions work.<\/p>\n

The comparison worth running<\/h3>\n

Work out the same total for your own direct channel.<\/p>\n

Include payment fees, hosting, and the marketing needed to get traffic.<\/p>\n

Many sellers find direct is cheaper than they assumed once ad costs are counted.<\/p>\n

Our ecommerce growth analysis<\/a> covers the wider market picture (U.S. Census Bureau, 2026).<\/p>\n

\ud83d\udcc9 What Happened to the Advertising That Left<\/h2>\n

Retail media grew by taking budget from somewhere else.<\/p>\n

Understanding where helps predict what happens next.<\/p>\n\n\n\n\n\n\n\n\n
Channel<\/th>\nWhat changed<\/th>\n<\/tr>\n<\/thead>\n
Display advertising<\/td>\nHit hardest by cookie loss<\/strong><\/td>\n<\/tr>\n
Social advertising<\/td>\nStill growing, but under 11%<\/td>\n<\/tr>\n
Search advertising<\/td>\nResilient \u2014 intent-based already<\/td>\n<\/tr>\n
Retail media<\/td>\nAbsorbing the shift<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Notice which channel held up.<\/p>\n

Search survived because it never depended much on cross-site tracking.<\/p>\n

Channels built on intent rather than surveillance were least affected.<\/strong><\/p>\n

The lesson underneath<\/h3>\n

Advertising that works because someone is actively looking is durable.<\/p>\n

Advertising that works because you followed someone is fragile.<\/p>\n

Privacy rules will keep tightening. Intent-based channels will keep winning.<\/p>\n

What that means for small sellers<\/h3>\n

Focus on being findable when someone is searching for what you sell.<\/p>\n

That is cheaper and more durable than any targeting strategy.<\/p>\n

It is also the one advantage that does not depend on a platform’s rules.<\/p>\n

\ud83d\udeab What This Data Does Not Tell You<\/h2>\n

It does not prove retail media works better.<\/strong> Reported returns include existing demand.<\/p>\n

It does not settle whether privacy improved.<\/strong> One form of tracking replaced another.<\/p>\n

It is heavily US-weighted.<\/strong> Other markets are at different stages.<\/p>\n

Much of it is vendor-published.<\/strong> Sellers of retail media publish the size of retail media.<\/p>\n

It cannot see the counterfactual.<\/strong> Nobody knows what those budgets would have earned elsewhere.<\/p>\n

\ud83c\udfc1 \u77ed\u7e2e\u7248<\/h2>\n

Third-party cookies largely disappeared, and advertising needed new targeting data.<\/p>\n

Retailers had the best available substitute: what their customers actually bought.<\/p>\n

US retail media spend reaches about $71.09 billion in 2026, growing 17.2%.<\/p>\n

Social advertising grows below 11%, so budgets are moving.<\/p>\n

For big brands this is a new channel. For small sellers it is a rising cost of being visible.<\/strong><\/p>\n

And the privacy story is more complicated than it appears.<\/p>\n

Surveillance did not end. It moved somewhere with a better legal footing and a stronger business case.<\/p>\n

That is worth saying plainly, because the usual telling is simpler.<\/p>\n

Cookies were bad, they went away, privacy improved.<\/p>\n

What actually happened is that the data moved closer to the till.<\/strong><\/p>\n

Whether that is better depends on what you think privacy is for. \ud83d\udce1<\/p>\n

\u2753 \u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n

What is retail media?<\/h3>\n

Advertising sold by retailers on their own sites, apps and stores, targeted using their own customer purchase data.<\/p>\n

How big is retail media in 2026?<\/h3>\n

US spend is projected around $71.09 billion, up 17.2%. Global figures differ widely depending on definition.<\/p>\n

Why is it growing so fast?<\/h3>\n

Third-party cookies largely left the advertising stack, and retailers hold first-party purchase data that replaces them.<\/p>\n

Is retail media better for privacy?<\/h3>\n

It is different rather than clearly better. Data stays with a company you chose, but purchase history is more revealing than browsing history.<\/p>\n

What is a data clean room?<\/h3>\n

A controlled environment where two companies can measure across combined data without either extracting the other’s raw records.<\/p>\n

Is retail media good for small sellers?<\/h3>\n

Usually it is a cost. As paid placements take the top results, advertising becomes necessary to stay visible.<\/p>\n

How do I know if my retail media ads work?<\/h3>\n

Test incrementality. Pause a campaign and watch total sales rather than campaign-reported sales.<\/p>\n

Why do published figures vary so much?<\/h3>\n

Whether the number is US or global, and whether in-store screens and off-site targeting are included.<\/p>\n

What does retail media really cost a seller?<\/h3>\n

More than the headline commission. A 15% commission plus 10% fulfilment plus 8% advertising is a 33% cost of channel.<\/p>\n

Why did search advertising survive cookie loss?<\/h3>\n

Because it was already intent-based. Someone searching tells you what they want without needing to be tracked (Adtelligent, 2026).<\/p>\n

Does holding more customer data carry risk?<\/h3>\n

Yes. The average breach costs $4.99 million (IBM, 2026), and retail media works by keeping detailed purchase histories.<\/p>\n

What are regulators looking at?<\/h3>\n

Self-preferencing, ad labelling, consent for purchase data, and whether sellers can realistically opt out of advertising.<\/p>\n

Should I sell direct instead?<\/h3>\n

Retail media strengthens that case, because on your own site you keep the data, the margin and the customer relationship.<\/p>\n

\ud83d\udcda \u53c2\u8003\u6587\u732e<\/h2>\n

Improvado. (2026). Top retail media networks 2026: Rankings and benchmarks<\/em>2026\u5e748\u67088\u65e5\u306b\u53d6\u5f97\u3002 https:\/\/improvado.io\/blog\/top-retail-media-networks<\/a><\/p>\n

Rockbot. (2026). Retail media trends 2026<\/em>2026\u5e748\u67088\u65e5\u306b\u53d6\u5f97\u3002 https:\/\/blog.rockbot.com\/retail-media-trends-2026<\/a><\/p>\n

Adtelligent. (2026). Retail media market outlook: Key data and growth forecast<\/em>2026\u5e748\u67088\u65e5\u306b\u53d6\u5f97\u3002 https:\/\/adtelligent.com\/blog\/retail-media-market-outlook\/<\/a><\/p>\n

\u7c73\u56fd\u56fd\u52e2\u8abf\u67fb\u5c40\u3002\uff082026\u5e74\uff09 \u56db\u534a\u671f\u3054\u3068\u306e\u5c0f\u58f2e\u30b3\u30de\u30fc\u30b9\u58f2\u4e0a\u9ad8\uff1a2026\u5e74\u7b2c1\u56db\u534a\u671f<\/em>2026\u5e748\u67088\u65e5\u306b\u53d6\u5f97\u3002 https:\/\/www.census.gov\/retail\/ecommerce.html<\/a><\/p>\n

IBM\u3002\uff082026\u5e74\uff09 \u30c7\u30fc\u30bf\u4fb5\u5bb3\u5831\u544a\u66f8\u306e\u8cbb\u7528\uff082026\u5e74\uff09<\/em>2026\u5e748\u67088\u65e5\u306b\u53d6\u5f97\u3002 https:\/\/www.ibm.com\/reports\/data-breach<\/a><\/p>\n

\u3053\u306e\u30b5\u30a4\u30c8\u306b\u95a2\u9023\u3059\u308b\u8a18\u4e8b<\/h3>\n

Our social commerce analysis<\/a> applies the same definition-checking to another contested market. The ecommerce growth piece<\/a> gives the wider context, and our breach cost analysis<\/a> covers the risk of holding more customer data.<\/p>\n

\u3053\u306e\u5206\u6790\u306b\u3064\u3044\u3066<\/h3>\n

Retail media research is unusually often published by firms that sell retail media services, and that is stated in the text rather than hidden. Where 2026 estimates range from $62 billion to $203.9 billion, the range is shown and the reasons explained. Figures were checked on August 8, 2026.<\/p>","protected":false},"excerpt":{"rendered":"

Something quiet happened to online advertising. The tracking cookie that followed you around the web mostly went away. Advertisers needed […]<\/p>\n","protected":false},"author":1,"featured_media":5375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[200],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-statistics"],"_links":{"self":[{"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/posts\/5376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/comments?post=5376"}],"version-history":[{"count":1,"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/posts\/5376\/revisions"}],"predecessor-version":[{"id":5383,"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/posts\/5376\/revisions\/5383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/media\/5375"}],"wp:attachment":[{"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/media?parent=5376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/categories?post=5376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yamuparkoti.com\/ja\/wp-json\/wp\/v2\/tags?post=5376"}],"curies":[{"name":"\u3046\u30fc\u3093","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}