Plays in the language you are reading. Tap any paragraph to start from there.
Most InVideo pricing articles you will find are wrong.
Not slightly wrong. Completely wrong. They still quote a "Business plan at $30" and an "Unlimited plan at $60," with limits measured in export minutes. That pricing does not exist anymore. InVideo rebuilt its entire commercial model around credits, and the plan names changed too.
I checked invideo.io directly on 27 July 2026 and pulled the live numbers. This guide is built on those figures, not on a three-year-old screenshot someone copied from a competitor.
Here is what you actually need to decide: InVideo now sells you generation capacity, not editing time. That single change flips how you should choose a plan. Pick wrong and you either burn through credits in week two or pay for a bucket you never empty.
Let me show you the real math.
Affiliate disclosure: the InVideo links on this page are affiliate links. If you buy through one, I earn a commission at no extra cost to you. It does not change the numbers below, and it has not stopped me writing the "don't buy this plan" section further down. Every figure here came from InVideo's own pricing page on 27 July 2026.
🧾 Quick answer: InVideo pricing at a glance
| Plan | Monthly | Billed yearly | Credits / month | AI avatars | Storage | iStock assets |
|---|---|---|---|---|---|---|
| Plus | $17 | $200 | 75 | 4 | 20 GB | 100 |
| Max ⭐ most popular | $85 | $1,000 | 390 | 16 | 100 GB | 200 |
| Generative 💎 best value | $170 | $2,000 | 800 | 40 | 2 TB | 1000 |
| Elite | $900 | $10,800 | 4,250 | — | — | — |
Every paid plan includes unlimited exports with no watermark, access to all AI models, all AI workflows, and AI video trends. Annual billing saves 15% on Plus, Max and Generative, and 10% on Elite.
The short version: most individual creators should buy Plus at $17. Most working professionals land on Max. Generative only makes sense at daily production volume. Elite is a studio product.
Now the part nobody explains properly.
🎟️ What an InVideo credit actually is
This is the single most misunderstood thing about InVideo's 2026 pricing.
A credit is not a minute of video. It is not an export. It is a unit of AI generation. When you ask InVideo to generate a clip, an image, a voice or an avatar, you spend credits. When you export the finished video, you spend nothing.
InVideo publishes the conversion right on the pricing page. Their own example: 75 credits is enough for roughly 300 Nano banana pro generations, or 600 Nano banana 2 generations.
That gives us a usable ratio.
| Plan | Credits | ≈ Nano banana pro generations | ≈ Nano banana 2 generations |
|---|---|---|---|
| Plus | 75 | 300 | 600 |
| Max | 390 | 1,560 | 3,120 |
| Generative | 800 | 3,200 | 6,400 |
| Elite | 4,250 | 17,000 | 34,000 |
So a credit buys about four generations on the cheaper model, and about two on the premium one.
Heavier models cost more per generation. The pricing page names Seedance 2.0, Veo 3.1 and Kling 3 as included on every paid tier, and those are premium video models. Generating a cinematic clip with Veo costs meaningfully more than generating a still image.
That is the honest caveat: your real credit burn depends entirely on which models you lean on.
📊 The cost-per-credit table nobody publishes
Headline prices tell you almost nothing. Cost per credit tells you everything.
| Plan | Yearly cost | Credits / year | Cost per credit | vs Plus |
|---|---|---|---|---|
| Plus | $200 | 900 | $0.222 | baseline |
| Max | $1,000 | 4,680 | $0.214 | 4% cheaper |
| Generative | $2,000 | 9,600 | $0.208 | 6% cheaper |
| Elite | $10,800 | 51,000 | $0.212 | 5% cheaper |
Look at that column again. It barely moves.
This is genuinely unusual. On most SaaS ladders, the top tier is dramatically cheaper per unit — that is the whole incentive to upgrade. Here the spread between the cheapest and most expensive credit is about 6%.
What that means for you is simple. You are not upgrading to save money per generation. You are upgrading to buy capacity, concurrency, storage and avatars. If your only reason to consider Max is "better value per credit," the numbers do not support you.
Buy the plan that matches the volume you will actually produce. Nothing more.
💵 Real cost per finished video
Credits are abstract. Videos are not. So let us convert.
Take a 30 to 60 second social clip. Realistically that costs 6 to 15 generations, once you count the takes you throw away. Nobody nails a shot first time. I certainly do not.
Call it 10 generations per finished video as a working average on the cheaper model.
| Plan | Credits/mo | ≈ Generations/mo | ≈ Finished videos/mo | Effective cost per video |
|---|---|---|---|---|
| Plus | 75 | 300 | ~30 | $0.56 |
| Max | 390 | 1,560 | ~156 | $0.53 |
| Generative | 800 | 3,200 | ~320 | $0.52 |
| Elite | 4,250 | 17,000 | ~1,700 | $0.53 |
Roughly 50 cents a video on annual billing, at every tier.
Now compare that to what you would otherwise pay. A freelance editor for a simple social clip starts around $30. A stock footage licence alone can run $20 to $80 per clip. A voice actor for a 60-second read is $50 and up.
That is the actual argument for InVideo, and it is a strong one. Not "it is cheap software." It is that the marginal cost of your next video collapses to near zero.
The catch is the ceiling. If you need 40 videos this month and you are on Plus, you run dry around video 30. There is no partial credit. The month simply stops.
🧮 Which plan should you actually buy?
Forget the marketing labels. Match your monthly output.
| Your situation | Videos / month | Buy | Yearly |
|---|---|---|---|
| Testing the platform, occasional posts | Under 25 | Plus | $200 |
| Consistent creator, 3–4 posts weekly | 25–140 | Max | $1,000 |
| Daily publishing, multiple channels or clients | 140–300 | Generative | $2,000 |
| Studio, agency roster, high-volume production | 300+ | Elite | $10,800 |
Start one tier below where you think you belong.
Almost everyone overestimates how much they will produce. I have watched it happen repeatedly, and I have done it myself with other tools. You buy for the ambitious version of your schedule, then reality arrives.
Upgrading mid-stream is easy. Getting a refund on eleven unused months is not.
📅 Annual vs monthly: the 15% question
InVideo gives 15% off for annual billing on Plus, Max and Generative. Elite gets 10%.
| Plan | Monthly rate | Paid monthly for 12 | Paid annually | You save |
|---|---|---|---|---|
| Plus | $17 | $204 | $200 | $4 |
| Max | $85 | $1,020 | $1,000 | $20 |
| Generative | $170 | $2,040 | $2,000 | $40 |
| Elite | $900 | $10,800 | $10,800 | — |
Be careful here, because this is where the marketing gets slippery.
The $17, $85 and $170 figures are already the annual-billing rate, shown as a monthly equivalent. The pricing page states it plainly underneath: billed $200 yearly, billed $1,000 yearly, billed $2,000 yearly.
So the saving is not a bonus on top of those numbers. It is already baked in.
My honest recommendation: pay monthly for the first month. Genuinely use it. Push your real workload through it and watch your credit burn. Then switch to annual once you know which tier fits.
Locking a year of Generative before you have produced a single video is how people end up with $2,000 of unused capacity.
🎥 Watch the plan comparison
I walked through all four tiers on camera, including where each one runs out:
More breakdowns like this on my channel: youtube.com/@uparkoti.
🧠 What you get on every paid plan
This part is genuinely good, and it is easy to miss because it sits in small print.
Every paid tier — including the $17 one — includes:
- Unlimited exports, no watermark. No per-export charge, no branding on your work.
- Access to all AI models. Seedance 2.0, Veo 3.1, Kling 3 and the rest. The $17 plan is not locked out of the good models.
- All AI workflows and AI video trends.
- AI avatars and voice clones. Four on Plus, scaling to 40 on Generative.
That last point matters more than the credit count for some people. Voice cloning and avatars are usually gated behind expensive tiers on competing platforms.
What scales with price is capacity, not capability: credits, concurrency, storage and iStock allowance.
Concurrency deserves a note. Plus is described as "limited," Max gets 2× Plus, Generative gets 10× Plus. If you batch-generate — queueing many shots at once rather than one at a time — this changes your working day substantially.
⚙️ InVideo AI vs InVideo Studio
InVideo sells two things, and the naming confuses people constantly.
invideo AI is the agent-driven product. You describe what you want. AI agents pick the model, write the prompt, and generate the shots. Their pitch is that you should not have to become a prompt engineer to make a video.
invideo Studio is the editor. A timeline, layers, and manual control. InVideo describes it as "Premiere Pro with full AI."
Both sit under the same subscription. You are not choosing between them at checkout.
The 2026 platform adds some genuinely useful things on top:
- Agents with long-term project memory, so your clips stay consistent across a project instead of drifting
- Multi-shot editing — change a location, costume or character across many shots without regenerating each one
- Multiplayer mode with live cursors for real-time collaboration
- Storyboarding from a script or idea
- Script writing inside the platform
- Custom agents you build yourself
That multi-shot editing feature is the one I would highlight. Regenerating thirty clips because you changed your mind about a background is exactly the kind of credit burn that wrecks a budget.
🚫 When you should not buy InVideo
I would rather you skip this than buy the wrong thing and resent it.
Do not buy InVideo if you only need to trim clips. If your workflow is cutting existing footage, adding captions and exporting, a free editor does that. You would be paying for generation capacity you never touch.
Do not buy Generative or Elite "to be safe." The cost-per-credit table above proves there is no efficiency gain hiding up there. You would be pre-paying for capacity at essentially the same unit price you would get on Plus.
Do not buy annual on day one. Test your actual burn rate first. One month of monthly billing is cheap insurance against a year of regret.
Do not buy it expecting broadcast-grade output every time. AI video in 2026 is impressive and improving fast. It is not a replacement for a film crew when the shot genuinely matters.
Be cautious if you need strict brand consistency. The agent memory helps a great deal here, but you should test it against your own brand guidelines during your first month rather than assuming.
💰 How to pay less
A few of these are obvious. One is not.
1. Take the 25% discount. There is a standing offer on all plans. On Generative that is worth $500 a year, which is not a rounding error.
2. Use the coupon code. InVideoOffer25 applies the same 25% at checkout if the link discount does not auto-apply.
3. Buy annual — but only after month one. The 15% is real. Just earn the right to commit first.
4. Students get a dedicated offer. If you are studying, there is a separate student programme. Do not pay retail without checking it.
5. Wait for Black Friday if your need is not urgent. Seasonal ad-template bundles appear late in the year. If you are buying in October, waiting six weeks may be worth it.
6. Downgrade rather than cancel. If a quiet quarter arrives, dropping to Plus keeps your projects, storage and avatars alive for $17. Cancelling entirely is usually the more expensive mistake.
📉 The subscription-stacking trap
One broader warning, because it applies well beyond InVideo.
Creative tools have quietly become a stacked monthly bill. A video tool. A stock library. A voice tool. A thumbnail designer. A scheduler. Each looks small in isolation. Together they are a salary line.
I investigated exactly this and found people underestimate their own subscription spend by around two and a half times:
The relevant question is not "can I afford $17 a month." It is "what does this replace?"
If InVideo removes a stock subscription, a voiceover cost and some freelance editing, the maths is comfortable. If it becomes the fifth tool in a stack you never audit, it is just another line.
Run that check before you buy. It takes ten minutes and it is the most valuable thing in this article.
🔬 How to test your real credit burn in week one
Do not guess your tier. Measure it. This takes about four days and it settles the question permanently.
Day one: make one video end to end. Not a test. A real one you would actually publish. Note your credit balance before you start and after you export.
That single number is your baseline. If one finished video cost you 9 credits, Plus gives you roughly eight a month. If it cost 3, Plus gives you twenty-five.
Day two: make a deliberately awkward one. Pick a subject with a specific look, a particular character, or a brand colour you must hit. Count the regenerations.
This is the number that ruins budgets. Easy videos are cheap. The ones where you keep saying "almost, but not quite" are where credits vanish.
Day three: test the multi-shot edit. Build a short sequence, then change something global — the location, the lighting, a costume. See whether InVideo's agents apply it across shots or regenerate everything from scratch.
If it edits rather than regenerates, your effective capacity is far higher than the credit number suggests. If it regenerates, plan for more headroom.
Day four: do the arithmetic. Multiply your average cost per video by your realistic monthly output. Add 30% for the bad days. That is your credit requirement.
Then buy the smallest plan that clears it.
I would rather you spend $17 and four days learning this than $2,000 assuming it.
🆚 How the price compares to the alternatives
Context matters, so here is roughly where InVideo sits in 2026.
| Tool | Entry price | Model |
|---|---|---|
| InVideo Plus | $17/mo | Credits, all AI models included |
| Canva Pro | ~$15/mo | Design-first, lighter AI video |
| CapCut Pro | ~$10/mo | Editor-first, free tier is generous |
| Pictory | ~$25/mo | Text-to-video, minutes-based |
| Synthesia | ~$29/mo | Avatar and presenter video |
| Runway | ~$15/mo | Credit-based generative video |
The honest read: InVideo is not the cheapest entry point, and it does not pretend to be.
What it does differently is bundle the generation models, the editor, the avatars and the collaboration layer under one subscription. Most competitors make you choose a lane — generation or editing, avatars or stock.
If you only need one of those lanes, a specialist tool will serve you better and cost less. If you need two or three, InVideo's bundle starts winning quickly, because the alternative is stacking three subscriptions.
That is the actual decision. Not "is $17 cheap," but "how many tools does this replace."
❓ InVideo pricing FAQ
How much does InVideo cost in 2026?
Four plans. Plus is $17 a month billed $200 yearly. Max is $85 a month billed $1,000 yearly. Generative is $170 a month billed $2,000 yearly. Elite is $900 a month billed $10,800 yearly. All include unlimited watermark-free exports.
Does InVideo still have a free plan?
InVideo's public pricing page in July 2026 lists only the four paid tiers. The free and trial position has changed from earlier years, so check the current signup flow before assuming a free tier exists.
What is an InVideo credit?
A unit of AI generation, not a minute of video. InVideo states 75 credits covers roughly 300 Nano banana pro generations or 600 Nano banana 2 generations. Exporting costs no credits.
Do unused credits roll over?
Treat them as monthly-use-or-lose unless InVideo states otherwise on your plan. Buy for your realistic monthly output, not your best month.
Is InVideo worth $17 a month?
For anyone publishing more than a couple of videos a month, yes. It works out near 50 cents per finished video, against $30 or more for freelance editing. Below that volume, you are paying for capacity you will not use.
Which InVideo plan is best value?
Cost per credit is almost identical across all four, from $0.208 to $0.222. So "best value" is whichever matches your output. Buy Plus unless you have evidence you will exceed roughly 25 videos a month.
Can I get a discount on InVideo?
Yes. There is a 25% discount on all plans, and the code InVideoOffer25 applies the same at checkout. Annual billing adds 15% off, and students have a separate offer.
What is the difference between invideo AI and invideo Studio?
invideo AI is the agent-driven generator that writes prompts and picks models for you. invideo Studio is the manual timeline editor. Both come with the same subscription.
Can I cancel or downgrade anytime?
You can move between tiers. Downgrading to Plus is usually smarter than cancelling, since it keeps your projects, storage and avatars alive for $17 a month.
✅ The verdict
InVideo's 2026 pricing is more honest than most AI video platforms, for one specific reason: it does not paywall the good models.
The $17 plan gets Veo 3.1, Kling 3 and Seedance 2.0, the same as the $900 plan. You are throttled on volume, not capability. That is a fairer trade than the industry norm of locking the useful features behind the third tier.
The flat cost-per-credit curve is the other thing worth remembering. There is no clever arbitrage in buying big. Buy the capacity you will genuinely use.
My recommendation for most people: start on Plus and pay monthly for one month. Measure your real credit burn. Then commit annually to whichever tier that month proved you need.
That approach costs you $17 to find out. Guessing costs considerably more.
🎬 Start with 25% off InVideo →
Written by Yam Bahadur Uparkoti. I review software with the pricing page open and the receipts visible. All InVideo figures on this page were taken from invideo.io on 27 July 2026 — if they change, this article gets corrected. More video breakdowns on YouTube @uparkoti.
- InVideo Pricing 2026: Every Plan, Credit and Real Cost Per Video 💸 - July 27, 2026
- AppSumo Buying Guide: Pick Deals That Actually Last 🧭 - July 27, 2026
- Is AppSumo Worth It? The Honest Buyer’s Math 💵 - July 27, 2026